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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

2018 Jeep Wrangler Rubicon Alaska Cannonball | The other Trans-America Trail

In 1941, when America needed heroes, Jeep answered the call. – "Jeep Joe" Sarette, Sales Associate, Outer Banks Jeep Chouteau, Okla. – Whoever's in charge of rain hates North Carolina. At least, that's what I thought two weeks ago, during the opening stages of my 14,000-mile overland trek in a Jeep Wrangler Rubicon, as rain pursued me from the Oregon Inlet National Park Campground on North Carolina's Outer Banks to the western edge of the "First in Flight" state. Then the rain traveled the Trans-America Trail with me through Tennessee, Mississippi, and Arkansas. When I arrived at the Love's Truck Stop in Chouteau, Oklahoma a few hours ago, it was raining. And it still is. And you know what? Don't care. Nearly three weeks into this wet and windy Rubicon Alaska Cannonball, there's but one word to describe it: supercalifragilisticexpialidocious. I hustled from Southern California to Atlanta, Georgia in two days. In the ATL I stuffed my gear in the Jeep, stuffed my face with Waffle House, and squeezed in a side trip to The Jeep Collection at Omix-ADA. Any Jeeper who ends up in the Atlanta area should make time for a visit. It's not huge, but it contains original and vital specimens of Jeep DNA, meticulously and colorfully explained by tour guide Dave Logan. And Logan was kind enough to loan me his personal snatch block since I'd somehow managed to forget that item in my recovery kit. Four days later, I departed for Oregon Inlet. That was the start of my Trans-America Trail, but I need to clarify that I'm not on original Trans-America Trail. The one most people know and read about was stitched together over a decade by a motorcycle rider named Sam Correro. When I researched this trip, Correro's trail didn't cross the country. It started in Tennessee. A little more Internet digging turned up another trans-America trail put together by another motorcycle rider called GPSKevin. His route starts further south in the Outer Banks, in Buxton, and covers similar local ground to Correro's trail all the way to Port Orford. I'm taking Kevin's route, but only because when I found it, it crossed the country and Correro's didn't. I'm going to refer to Kevin's trail as the TAT for simplicity.

Fiat Centro Stile sells design sketches to support kids in Italy

Fiat's Centro Stile design studio in Europe has kicked off a project called stART Again to support the global charity Save the Children. The studio put 136 high-resolution sketches of Abarth, Alfa Romeo, Fiat, Fiat Professional, Jeep, and Lancia vehicles for download online at just ˆ20 a pop — about $22. The proceeds from all sales will be donated to a charity founded in England 101 years ago "to improve the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts." Save the Children will use the funds to provide supplies, teaching materials, and support for studies for more than 100,000 children in the most disadvantaged areas of Italy who have been additionally harmed by the coronavirus and its effects. There are a heap of knockout drawings available. The selection at the Alfa Romeo store ranges from a 1958 Alfetta 158 racer to the coming Giulia GTA, classics in between including the immortal GTV 6 and the left-field 75 1.8 Turbo TCC racer. The Fiat marketplace contains wares from Abarth, Fiat, and Fiat Professional, with a massive emphasis on the new 500, but the hardcore 1972 Abarth 124 Spyder and oddball 900E van get slots in there (the 900E looks like a Volkswagen Vanagon, but the 900E came first). The Jeep shop is all business and big tires, save for the 1942 Willys MB, but someone needs to take the 1956 Jeep Forward Control sketch off the page and into reality. And the Lancia store has more to offer than the Stratos and Delta Integrale, an ominous Aurelia B20 GT and a Fulvia GT part of the five-model lineup. For some reason, Maserati got left out of the graphic bonanza, as did Ram, Dodge, and Chrysler, which is a shame. That still leaves 136 good reasons to click through and help the kiddies. Related Video: