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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

Sunday Drive: Classic American nameplates and one exciting new German

Our look back at last week's biggest automotive stories focuses first on the Jeep Wagoneer, an unequivocal American classic. Not only did the Wagoneer play a pivotal role in kicking off America's current love affair with the sport utility vehicle, it legitimized the Jeep brand in the mind of consumers looking not just for something to ably take them off the beaten path, but to do so in comfort, with the entire family along for the ride. So it comes as little surprise that Jeep decided to take one vintage Wagoneer, modernize it with a 5.7-liter Hemi V8 engine, and put the thing on display as part of its annual Moab Easter Jeep Safari. We're in love. Our next two stories focus on Cadillac. First up is news that the striking Escala Concept is headed for production in 2021 to serve as the brand's flagship luxury sedan. The second story involves Caddy's current top rung, the CT6, which gets a new twin-turbo V8 engine as part of its V-Sport package. And finally, we round out this look at last week's headlines with the 2019 Mercedes-Benz C-Class Coupe and Cabriolet. We're mighty keen to try out Benz's new AMG-fettered turbocharged inline-six engine, and the C Coupe looks like a fine point of entry. As always stay tuned to Autoblog this week for all the latest automotive news. Jeep delivers basketful of concepts for the Moab Easter Jeep Safari Cadillac's striking Escala concept is reportedly headed for production Cadillac CT6 V-Sport wants to take prisoners with 550-hp 4.2L TT V8 2019 Mercedes-Benz C-Class Coupe and Cabriolet revealed ahead of New York

Millionth Jeep Wrangler JK to roll off line this morning

According to a report on the Chrysler Communications Facebook page and one fairly grainy image of the production line, at around 11:00AM Eastern this morning, the one-millionth Jeep Wrangler JK will roll out of the company's Toledo assembly plant.
The third-generation or "JK" Jeep Wrangler has been around since the 2007 model year, and has obviously been more popular than ever. With a greater than ever number of trim levels, two-door and four-door Unlimited models and hardy off-roading Rubicon packages, the JK offers more to choose from than ever for those looking for something in a traditional Jeep. In fact, with the modern 3.6-liter Pentastar V6 powering it, the 2012 model year saw more than 140k Wrangers sold here in the US; the best-ever figure for the model.
With a model refresh due out for the Wrangler in 2015 (along with the likely addition of a diesel engine option), we expect that sales will continue to roll right along, too.