2001 Jeep Cherokee Sport / Low Miles / 4x4 / Good Suv on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep Wrangler and Mitsu PHEV driven, and Ford is up to something | Autoblog Podcast #539

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder and Associate Editor Joel Stocksdale. We talk about driving the 2018 Jeep Wrangler and Mitsubishi Outlander PHEV we had at our office. We speculate about the Ford Maverick and Michigan Central Station, talk Porsche Cayenne E-Hybrid news, and help spend a listener's money on a pair of vehicles. Autoblog Podcast #539 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars in the office: Jeep Wrangler and Mitsubishi Outlander PHEV Ford trademarks Maverick and Timberline Ford to buy Michigan Central Station? Porsche Cayenne E-Hybrid details Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Rumormill Ford Jeep Mitsubishi Porsche Car Buying Used Car Buying Crossover SUV Electric Hybrid Luxury Off-Road Vehicles michigan central station

Texas student drives Barbie Jeep to school after DWI

A Texas college student who lost her license when she was charged with a DWI this spring found a creative way of getting around campus. Tara Monroe, 20, is a student at the University of Texas at Austin. She had her driver's license automatically suspended when she refused a breathalyzer test after leaving a Waka Flocka concert on March 4. He dad took her car away and left her with a bike. But that just wasn't classy enough for Monroe. "Riding a bike around campus sucks," she told MySA.com. "Like really sucks." She searched Craigslist to find an alternative and settled on a bright pink Fisher-Price Barbie Jeep Power Wheel toy to help lug her stuff around campus. She named it after the original owner, a little girl named Charlene. The unorthodox ride has turned Monroe into a minor celebrity. Pictures of her slowly making her way around campus in the toy car have been popping up on social media. "This is the best way I could have gotten my 15 minutes of fame," she said. "Basically, it was the best decision I've made in college, yet..." The Barbie Jeep has a 12-volt battery and only goes about five miles per hour. Monroe says she loves the attention she is getting from her immature hijinks. If you enjoy the sight of adults crammed into Power Wheels check out our attempt to cruise around the Autoblog office in a tike-sized Ford F-150. News Source: mySA.com Humor Weird Car News Jeep Driving Electric Videos college power wheels student barbie