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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Watch this 840-hp Jeep Grand Cherokee SRT8 walk away from GT-Rs and M3s

This last-generation Jeep Grand Cherokee SRT8 does things that SUVs just shouldn't be able to do, like win drag races against tuned Nissan GT-R and BMW M3 coupes. Granted, the owner isn't coming into this fight with a stock Jeep – far from it. In addition to twin turbos whistling away, he says the engine is a 449-cubic-inch V8, which is nearly 7.4 liters of displacement. As it runs here, the driver claims that the turbos are pumping out around 14 psi of boost to give an estimated 840 horsepower. What's more, he further maintains the powertrain could reach around 1,200 hp with things fully cranked up. Even somewhat dialed back, this Jeep is ready to take on a breadth of formidable challengers, including a couple of Chevrolet Corvette models and a Lamborghini Aventador. Check out the video to see how this menacing Grand Cherokee fares in a day at the races.

2014 Jeep Patriot and Compass ditch CVT for six-speed auto

It was reported in Automotive News a few months ago, but a new report on Allpar.com adds some details to news that the 2014 Jeep Compass and Patriot will get a six-speed automatic to replace the CVTs they currently use. According to a tip provided to Allpar, the 2014 models will begin production in March and be on sale sometime in the summer. The Jatco-sourced CVT in use until now - Jatco is owned by Nissan and Mitsubishi - has been often criticized, and many won't be sad to see it go.
The incoming six-speed automatic is said to be an all-wheel-drive cog-swapper that's the work of Hyundai and Magna and has been paired with the DynaMax AWD system used in the Hyundai ix35 and Kia Sportage. It won't be the only Chrysler product using a transmission with ties to Hyundai: the six-speed automatic in the Dodge Dart comes from Powertech, which is a wholly-owned subsidiary of Hyundai. With the Patriot and Compass said to be driving down the trail for the last time this year, it will be a short run for the new tranny and the rumored addition of a backup camera and power rear liftgate on the Compass.