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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2017 Jeep Compass debuts with tiny Grand Cherokee looks

Meet the Jeep Compass. It is, thankfully, completely new and entirely unrelated to the Jeep Compass and Patriot that are on sale now. Bet you almost forgot about that pair. As the new C-Segment SUV in Jeep's lineup, it'll replace both of those models and take a spot in between the Renegade and Cherokee. The new Compass is based on a stretched version of the Renegade platform, what Fiat Chrysler Automotive in a fit of eloquence calls the "Small Wide 4x4" architecture. We expect front-wheel drive as standard and four-wheel drive as a very commonly selected option. The Compass should offer either a 2.0-liter turbo inline-four or a naturally-aspirated 2.4-liter inline-four, both mated to a nine-speed automatic transmission. There's a chance it'll get a manual, but it's a very slim chance. That being said, globally there will be 17 powertrain options, according to FCA, and that may mean US consumers will have more than one choice in the matter. Judging by the first photo above, a an off-road-ready Trailhawk model is a good bet. We've already seen this thing completely uncovered in these spy shots, which were taken in Brazil, where it will be produced, so the overall mini-Grand Cherokee aesthetic isn't a surprise. The interior looks more like the Cherokee's than the Renegade's, however, and you'll notice there's no controversial T-handle shifter in sight. So why didn't we see the new Compass at the New York Auto Show, like everybody expected? Jeep says it's because it wanted the reveal to occur at the plant that's going to build the thing, highlighting the importance of the South and Central American markets for the brand. There will be a North American debut with more information coming at the LA Auto Show in November, so we won't have too long to wait for more details. As originally planned, the Compass should hit American dealerships in early 2017. Featured Gallery 2017 Jeep Compass Revealed in Brazil Jeep Crossover SUV Off-Road Vehicles jeep compass jeep patriot

Cadillac CTS-V and Suzuki e-Survivor | Autoblog Podcast #527

This week, Editor-in-Chief Greg Migliore is joined by General Manager Adam Morath. They discuss driving the Cadillac CTS-V and talk about the Suzuki e-Survivor concept. Other news includes possible Jaguar Land Rover acquisitions, the Jeep Grand Cherokee Trackhawk and the Autoblog Car Finder. Autoblog Podcast #527 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Rundown Jaguar Land Rover acquisitions? Suzuki e-Survivor concept Tesla Model 3 Autoblog Car Finder tool Jeep Grand Cherokee Trackhawk Cadillac CTS-V What we've been driving: Jaguar F-Pace Ken Block's "Climbkhana" Spend my money Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Green Podcasts Cadillac Jaguar Jeep Suzuki Electric Performance Videos Sedan jaguar land rover