2024 Jeep Wrangler Sport on 2040-cars

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Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

Jeep Wrangler Copper Crawler is our idea of a restrained Mopar shopping spree

According to a recent report, the Jeep Wrangler is the most popular SUV for customization, and this is backed up by the fact that the iconic off-roader was just named the Hottest 4x4-SUV at SEMA for the fourth year in a row. Looking for ways to keep its customers in-house rather than going aftermarket, Jeep and Mopar are always teaming to offer exciting new parts and pieces for the JK Wrangler.
Compared to most other Wranglers on display at SEMA - as well as other Chrysler Mopar SEMA concepts - the Jeep Wrangler Copper Crawler is surprisingly reserved, but should be no less exciting for owners to give their Wrangler a distinctive look. Starting off with an eye-catching copper paint scheme, the Jeep then goes on a Mopar catalog shopping spree with its matte black grille, black beadlock wheels, two-inch lift, Rubicon bumper (with a winch and aero end caps up front) and rocker panel and taillight guards.
Jeep also upgraded the Wrangler's transfer case for low-speed rock crawling (hence the vehicle's name) and cold-air intake for extra measure.

Fires, deaths continue after Jeep fuel tank recall

As Kayla White slowed her SUV behind two other cars to exit a suburban Detroit freeway on Veterans Day, it was rammed from behind by a Cadillac STS. Her red 2003 Jeep Liberty bounced off a Nissan in front of it, rolled onto its side and exploded in flames. Other drivers ran to help but were forced back by the heat. Firefighters arrived in just three minutes but were too late. White, a 23-year-old restaurant hostess who was eight months pregnant, died of burns and smoke inhalation. White is one of more than 70 people killed in fires involving older Jeeps with plastic fuel tanks mounted behind the rear axle. Fiat Chrysler, which makes Jeeps, recalled 1.56 million of them in June 2013 under pressure from US safety regulators. But only 12 percent of the SUVs have been repaired in the 18 months since the recall, a much slower pace than usual. And White's Jeep was not among those fixed. Last week, prosecutors charged the Cadillac driver with committing a moving violation that caused a death. But safety advocates and the lawyer for White's family say the blame belongs as much, if not more, on Chrysler and an auto-industry safety system that moves too slowly to prevent tragedy. The rear-mounted tanks have little structure to protect them if struck from behind, making them susceptible to punctures and fires. Moving the gas tank in front of the axle would be expensive and difficult. So Chrysler's remedy involved installing trailer hitches on the rear of the Jeeps as an extra layer of protection. Government testing showed the hitches protected the tanks in crashes up to 40 mph when stationary Jeeps were hit from behind. But at higher speeds, they wouldn't help. White tried to get the repair done a few weeks before her death but was told by a Jeep dealer that parts weren't available, according to Gerald Thurswell, her family's lawyer. He wouldn't identify the dealership, and his contention could not be independently verified by The Associated Press. Thurswell contends the gas tank ruptured, spilling fuel that touched off the fire. A Chrysler spokesman expressed sympathy to White's family but said the company had no written proof that she asked a dealer about the recall. Two crash reconstruction experts interviewed by the AP say gas wouldn't have spilled from White's Jeep if the tank had been mounted in front of the rear axle. Both say a hitch might have prevented the tank from being damaged, but because both vehicles were in motion, neither expert could say for sure.