2024 Jeep Wrangler Rubicon 4x4 on 2040-cars

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2015 Jeep Renegade

It's no secret that the midsize crossover segment is one of the most hotly contested battlegrounds in the automotive industry. Long have vehicles like the Ford Escape, Honda CR-V and Toyota RAV4 duked it out for those ever illusive consumer dollars. For many customers, though, even something like a Nissan Rogue is too big, whether in terms of price, fuel economy or just plain size.
For those customers, a growing market segment seems poised to fulfill their needs. Compact crossovers and tall wagons like the Nissan Juke and Kia Soul offer the high-riding driving experience with all the utility that comes from their two-box layout. It's an underrepresented segment among manufacturers, with big names like Toyota, Ford, General Motors and Honda lacking a true competitor.
To capitalize on this growing class, Chrysler's Jeep brand has readied this: the Renegade. That's right. Not Jeepster - Renegade. This diminutive off-roader, which rides on Fiat Chrysler's new small-wide 4x4 architecture, represents Jeep's first foray into the subcompact CUV segment as we know it, and it's making its official debut this week, on the floor of the 2014 Geneva Motor Show. Join us as we take a close look at one of Jeep's most important products in some time.

Jeep still working to improve Cherokee's 9-speed auto

Fiat Chrysler is hoping an upcoming software update will stem the tide of consumer complaints surrounding its nine-speed automatic transmission. Owners of the 2014 Jeep Cherokee have reported a number of problems on the National Highway Traffic Safety Administration's SaferCar.gov website, since the new model and its troubled gearbox arrived way back in October 2013. The software update is "intended to keep the vehicle performing as intended, and to prevent durability issues from occurring in the future," an FCA spokesperson told Automotive News, and will be available to owners of both the 2014 to 2015 Jeep Cherokee and the 2015 Chrysler 200, which also uses the 9AT. While FCA will be notifying consumers of the update, owners can also request the software reflash if they happen into their dealer before then. Despite the widely documented problems with the transmission, the only complaints on NHTSA's website relate to the 2014 Cherokee – neither the 2015 Jeep nor the 200 have received any complaints. That bodes well as FCA prepares to begin deliveries of the 2015 Jeep Renegade and launch the Fiat 500X, both of which pair the 9AT with the 2.4-liter Tigershark four-cylinder. "We have had to do an inordinate amount of intervention on that transmission, surely beyond what any of us had forecast," FCA CEO Sergio Marchionne told Automotive News. "There are things that we have done – that we continue to do. Our proactive customer care intervention has actually increased in intensity on these vehicles in 2014, especially in the second half." What's fascinating about the 9AT's problems are that they haven't been the fault of manufacturer ZF, but have related to software that wasn't "mature" and had "teething problems," Marchionne has said previously, AN reports. With the lack of criticism for the 9AT in 2015 models and this pending software update, though, here's hoping that FCA has finally figured out its fuel-sipping gearbox. Related Video:

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.