2020 Jeep Wrangler Willys 4x4 on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

NHTSA upgrading Jeep Grand Cherokee, Dodge Durango headliner fire probe

The National Highway Traffic Safety Administration investigation into headliner fires experienced by a small number of Jeep Grand Cherokee and Dodge Durango owners has been upgraded to an engineering analysis, the step before the initiation of a recall. In August last year the investigation began with 146,000 Grand Cherokees from 2012 after three complaints were received, but a report on Edmunds says it has been expanded to include 593,299 vehicles covering the 2011-2013 model years for the Jeep and the Dodge Durango, which uses the same headliner assembly, because of possibly 52 incidents of fire.
In some of those incidents drivers have reported a burning odor, smoke or open flames that were contained to the headliner or migrated to another area of the passenger compartment. The culprit has apparently been found: NHTSA blaming an electrical short in the sun visor vanity light wiring, which is routed under the headliner and held in place by three screws. Chrysler began its own probe into the issue when it was first reported and is still looking into the situation while, "fully supporting the National Highway Traffic Safety Administration's investigation."

Jeep teases pair of Moab concepts early

With the 47th annual Moab Easter Jeep Safari coming up at the end of this month, Jeep is preparing to roll out six new off-road-ready concept vehicles. The first two being teased are the Jeep Grand Cherokee "Trailhawk II" concept and the Jeep Wrangler "Slim," and while we have no information on either, we at least get an idea of what they'll look like.
We can't tell why this Wrangler is called Slim, but it has a nice black-and-red paint scheme with a serious off-roading front bumper and five-spoke beadlock wheels. There's even less we can figure out about the Grand Cherokee's Trailhawk II concept except that it appears to be painted up in the same Crusher Orange paint job as the recently introduced SRT Viper TA. We'll likely more of these as well as peeks at the other Moab concepts as we get closet to this year's Moab Easter Jeep Safari, which will be held March 23 through 31.