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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

2014 Jeep Grand Cherokee pricing leaks out

With our deep dive and auto show coverage of the 2014 Jeep Grand Cherokee revealed at the Detroit Auto Show, we brought you as much information as Chrysler would allow us to, but one thing we're still left in the dark about was the pricing. It would seem that Jeep Garage might have the answer for that. The Jeep enthusiast forum claims to have gotten its hands on the ordering and pricing breakdown for the updated Grand Cherokee, and while a Jeep representative has yet to get back to us as to the validity of the site's claim, these preliminary numbers look pretty kosher to us.
In base form, the two-wheel-drive Laredo will reportedly start at $28,795, which is a $1,100 increase over the 2013 model year, and the new Grand Cherokee Summit trim level starts at $47,995 for 4x2 models and $50,995 for the 4x4. Waiting for the new diesel engine? The torquey new 3.0-liter oil-burner will be a $4,500 option on Limited, Overland and Summit 4x4 models, but 4x2 pricing (and availability) are not known. As for the range-topping Grand Cherokee SRT (no longer called the SRT8), this added performance could run you an extra $2,700 with a new starting price of $62,995. More importantly, loaded to the gills with all available options, the 2014 Grand Cherokee SRT will top out at around $72,400 - or around $6,000 more than a fully loaded 2013 GC SRT8.
We'll let you know if the gang over at Jeep get back to us with any confirmation, but until then, head over to Jeep Garage to see the pricing details it has listed.

Chinese Jeep production confirmed with Fiat, Guangzhou agreement

Fiat has just finalized a deal originally set up in January between it and China's Guangzhou Automotive Group to bring Jeep production to China. It remains unclear which models will be built, although we're wagering that it'll be the 2014 Cherokee. What we do know, now, is where production will take place.
According to Automotive News, Guangzhou originally wanted production to take place in its home assembly plant in its namesake city. Fiat has battled to send production to a joint venture facility established between Guangzhou and Fiat in the town of Changsha. The joint facility won out, and now the factory, originally built in 2010 with a 140,000-unit capacity, will see Jeeps rolling out of it.
Currently, the GAC-Fiat factory produces the Fiat Viaggio, a jointly developed product that is closely related to America's Dodge Dart. And while it remains unclear as to which model will join the Viaggio on the assembly line, that model is understood to ride on Fiat's Compact platform. The only Jeep to share those underpinnings is the new Cherokee, so there's not much connecting of dots needed to see why this scenario would make sense.