2014 Jeep Wrangler Unlimited Sahara on 2040-cars

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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

Jeep Grand Cherokee redesign delayed

The launch of the next-gen Jeep Grand Cherokee is being now being pushed back until late 2018 or even into 2019, Jeep CEO Mike Manley indicated Friday, according to Automotive News citing a Reuters report. Under the original five-year plan, the SUV was supposed to be replaced in the third quarter of 2017. That would have made for a big year for Jeep with a refreshed Renegade and new Wrangler also slated for 2017. A delayed Grand Cherokee could send ripples through Jeep's product plans. The three-row Grand Wagoneer is meant to give the brand a vehicle to take on the Land Rover Range Rover, but it's supposed to use the same platform as the Grand Cherokee. This change is rumored to push that important model's launch further back. There's less uncertainty when it comes to the next-gen Wrangler. Manley said that the model was "broadly on track," according to Automotive News. The five-year plan aimed for a launch in the second quarter of 2017. Controversy, however, has swirled over possible plans to move the Wrangler from its longtime Toledo, OH, factory. One problem Jeep doesn't have to worry about right now is sales. According to Automotive News, Manley said volume was up 20 percent globally and could reach 1.2 million by the end of the year. He also indicated the brand was "on pace" to reach its 1.9-million-vehicle goal for 2018. The Grand Cherokee delay comes in the wake of rumors that FCA US is shuffling around its previous five-year vehicle launch plan to postpone several models. Related Video: