2012 Jeep Wrangler Rubicon on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep's Wrangler Hellcat and six other sweet concepts for Moab

Jeep. Wrangler. Hellcat. You read that correctly. And while it's just a concept for this year's Moab Easter Jeep Safari, it has us dreaming about blasting through the desert at 200 miles per hour. Fiat Chrysler Automobiles released a whole slew of Easter Jeep concepts at an event at the company's Auburn Hills, MI, headquarters today. The 50th annual Moab Safari will take place in just a couple of weeks – it's a sort of mecca for Jeep owners, and for the past few years, FCA brings its concepts out to the rocks and trails of Moab to prove that these are more than mere one-off, delicate showcars. Our own Brandon Turkus was live at FCA's reveal event, and he passed along a bunch of notes, in addition to the official stuff from Jeep. Here are some details about each concept, with full photo galleries and videos of each Jeep creation.

STLA Medium EV platform claims long range, up to 382 horsepower

We don’t get to see it paired with a car yet, but Stellantis just revealed a bunch of details about its upcoming STLA Medium electric vehicle platform. As a reminder, this is just one of four that will ultimately come out, including STLA Small, Medium, Large and Frame. The "Medium" is specifically designated for vehicles in the C and D segments, but Stellantis isnÂ’t explicitly saying which new models will sit on it. At the very least, Stellantis is providing a boatload of specs to chew on. Maximum range for vehicles on the STLA Medium platform is said to be 435 miles when paired with a "Performance" pack and tested on the WLTP cycle. The "Standard" pack brings that max range down to 310 miles. Of course, expect those numbers to nosedive when tested on the EPA cycle. All those miles come courtesy of a 98-kilowatt-hour battery pack, which is the highest-range Performance pack. Stellantis hasnÂ’t said what the standard pack capacity will be quite yet. As for charging, all STLA Medium vehicles will feature a 400-volt electric architecture that will be able to facilitate charging from 20-80% in 27 minutes. A maximum charge speed is not yet specified. Stellantis also claims an astoundingly efficient 4.43 miles per kWh, "depending on the application." Basically, donÂ’t expect all of the STLA Medium vehicles to touch that level of efficiency, but some might for WLTP testing. As for driving enjoyment, you can expect power output to range between 215-382 horsepower. STLA Medium cars will be available with either front-wheel drive or all-wheel drive and come in body styles including "passenger cars, crossovers and SUVs." The platform allows for some flexibility in size, so wheelbase can range from 106-114 inches. Overall length will vary from 169-193 inches, and ground clearance maxes out at 8.66 inches, for those curious about how Jeep models might fare on this platform. Stellantis says itÂ’s going to deliver "best-in-class battery packaging cost," explaining that despite various total energy options, the perimeter dimensions of the battery pack, common tray and cooling designs will remain constant.