2009 Jeep Wrangler Unlimited Rubicon Sport Utility 4-door 3.8l on 2040-cars

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An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.

This American Life spends a week selling Jeeps in Long Island

So you think you know car dealers? Well, maybe you do, but This American Life spent a month at Town and Country Jeep Chrysler Doge Ram in Long Island to give us a behind-the-scenes look (or listen, since it's a radio program) at what it's like to be a car dealer.
Yes, there's a lot of swearing in thick New York accents, frustration, confusion, and generally it's a madhouse at the dealership. But that's understandable when the sales staff has to sell 129 vehicles in October in order to get an $85,000 manufacturer bonus - with several other Jeep dealerships within a 10-mile radius.
The episode, 129 Cars, is worth a listen, but make sure you have 71 minutes to spare if you want to get through it in one sitting. Head here for the unedited version or here for the bleeped version (which is 58 minutes long).

Crawling Moab in the 2015 Jeep Renegade Trailhawk [w/video]

The funny thing about the Renegade Trailhawk is that Jeep still feels the need to defend it. For the past 20 years, automakers have sent emissary vehicles outside the citadel walls surrounding their brand niche. In doing so, these companies found buyers eager to join the cult instead of an angry horde. With the kingdom successfully expanded, automakers had to build new walls to contain this broader identity. This is the story of Jeep's modern expansion, growing with new models while the faithful at the brand's center howl at every quest into broader market segments. Thirteen years after it busted out the Liberty and eight years after birthing the Compass and Patriot, you'd think the resistance to new Jeeps would subside. But no. It's 2015, and while nobody makes the slightest tantrum over BMW's new minivan (except for Sniff Petrol), the Renegade still has to fight its way through pitchforks and torches. Which is a long way of saying that this author is guilty of brand prejudice, too. When the company told us that we'd spend the first day of the Easter Jeep Safari driving seven awesome concepts and the second day driving the Renegade Trailhawk on Dome Point Trail, we could only think, "They giveth excitement, and they taketh it away." Our pessimism was later proven to be incorrect. Sharing the sentiment our colleague Brandon Turkus expressed after his Quick Spin, we found the Renegade to be "in a word, impressive." Dome Point will not trouble a kitted-out Wrangler, but in a compact SUV with on-road tires the rocky sections were chunky enough to require close attention to your lines or use a spotter. As instructed, we put the little 4x4 into the Selec-Terrain's Rock mode, and with common sense plus one eye on the man directing us with hand signals the Renegade climbed over everything with some wheelspin but little fuss. At the first rest point, we turned the car off to wait for vehicles behind. Not realizing that this resets the drive mode to Auto, we crawled through the next two rocky jumbles in the default setting. The result was the same: a bit of wheelspin climbing over thick steps, but an altogether drama-free passage. Auto mode can't use the engine throttle maps unique to each Selec-Terrain setting, but it doesn't hamper the Renegade's capability by much. On a steep bit of trail with a crest capped by stacked stone plinths, it took three tries to find the right line, but that's on us – the Renegade did more than expected.