2009 Jeep Wrangler on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

NHTSA upgrading Jeep Grand Cherokee, Dodge Durango headliner fire probe

The National Highway Traffic Safety Administration investigation into headliner fires experienced by a small number of Jeep Grand Cherokee and Dodge Durango owners has been upgraded to an engineering analysis, the step before the initiation of a recall. In August last year the investigation began with 146,000 Grand Cherokees from 2012 after three complaints were received, but a report on Edmunds says it has been expanded to include 593,299 vehicles covering the 2011-2013 model years for the Jeep and the Dodge Durango, which uses the same headliner assembly, because of possibly 52 incidents of fire.
In some of those incidents drivers have reported a burning odor, smoke or open flames that were contained to the headliner or migrated to another area of the passenger compartment. The culprit has apparently been found: NHTSA blaming an electrical short in the sun visor vanity light wiring, which is routed under the headliner and held in place by three screws. Chrysler began its own probe into the issue when it was first reported and is still looking into the situation while, "fully supporting the National Highway Traffic Safety Administration's investigation."

Sunday Drive: Rendering the future at Jeep and Ford

Last week brought us quite a wide variety of automotive news nuggets, and judging by the response of our own readership, the Jeep Wrangler pickup truck led the way. It's not expected to hit the sales floor until April of 2019, which means we've all got an entire year to wait, but that just means we have lots of time to anticipate its arrival. And we do so today with a series of renderings that show what the so-called Scrambler may look like in a few different colors. Another set of renderings depicting a hotly anticipated new vehicle follow just behind. The Baby Bronco – will Ford ante up to the retro-inspired table and call it the Bronco II? – will be one size smaller than the regular-grade Bronco, and we think it'll compete with the Jeep Renegade as a subcompact crossover with some real off-road chops. Moving onto some tuners, both old and new(er), we first present a sweet old Dodge Ram pickup truck tuned by none other than Carroll Shelby himself. The blue and silver striped truck looks so period perfect that it stands out as a star even alongside a quartet of vintage Shelby Mustangs with which it will share space at the Bonhams auction in Greenwich, Conn., this June. And finally we turn our attention to the Hennessey Veliciraptor, an absolute behemoth of a truck. Based on the most excellent Ford Raptor, the Velociraptor ups the crazy quotient with six wheels and 600 hundred horsepower. As always, stay tuned to Autoblog this week for all the latest automotive news. Jeep Wrangler pickup renderings: Latest imaginings of the Scrambler Ford Baby Bronco comes alive in these exclusive renderings Bonhams to auction Carroll Shelby's prototypes and personal cars Hennessey VelociRaptor 6X6 First Drive Review: The incredible hulk