2005 Jeep Wrangler Rubicon Unlimited on 2040-cars

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2015 Jeep Renegade First Drive [w/video]

Would it surprise you to hear that a strong, vocal and loyal owner base can sometimes be a hindrance to automakers? Of course, no brand would ever admit such a thing. And sure, on the surface, you might think that having people passionately champion a brand would provide nothing but perks. As we've seen over the years, though, there are plenty of times when that's not the case. Jeep has most recently fought this battle following the arrival of the new Cherokee, where two-tracking purists and rock-crawling enthusiasts bemoaned the nameplate's dip into Crossoverdom. Now, with its latest vehicle, the off-road brand is trying to keep this vocal minority happy (or at least quiet) while building a crossover that has general-purpose appeal to consumers in an increasingly crowded and important small CUV market. This balancing act has produced the 2015 Renegade, a vehicle that, following our testing in sunny San Jose, CA, we're quite confident will appeal to both brand loyalists and the uninitiated, alike. Before we dig into the meat of our First Drive, if you're here looking for a review of the Renegade Trailhawk and its off-road abilities, you're out of luck. We did drive it, both on- and off-road, and will be publishing a feature on it in the very near future. But for now, we're focusing on the volume model, the Renegade Latitude. Instead of the off-roader-meets-E.T. appearance of the Cherokee that's polarized so many, Jeep has dipped its brush in the tin marked "Heritage," fitting a simple seven-slat grille, historically appropriate round headlights and square taillights. In between all that, there are flared trapezoidal wheel arches, like you'd get on a classic CJ or MB, tall windows to let in plenty of light and short overhangs. It's not the broader strokes that contribute to the Renegade's adorably busy exterior, so much as the myriad of smaller styling details that visually attach this new model to Jeeps of the past. The hood is long and mostly flat, forcibly recalling the bonnet of the original Willys MBs and Ford GPWs that US troops used to strategize, sermonize and operate on during World War II. But rather than make it flush with the grille, it bleeds over the headlights, like the front of an infantryman's helmet. The X shape found throughout the car is reminiscent of military-style jerry cans, while the mirrors are door-mounted, like Jeeps of old. The roof, meanwhile, can be blacked-out, further linking the Renegade to its big brother, the Wrangler.

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.

Marchionne wants to nearly double Jeep sales by 2018

Jeep just keeps breaking its own sales records. A couple of weeks ago, the off-road brand announced its worldwide sales exceeded one million units for the first time, marking its third consecutive global record and the fifth straight year of sales increases here in the US. But FCA isn't about to stop there. TheDetroitBureau.com reports that chief executive Sergio Marchionne, speaking to the media at the Detroit Auto Show, has announced a new sales target for the Jeep division: By 2018, he wants to see Jeep sell 1.9 million units in a single year, nearly doubling its all-time record. The expansion will surely encompass new products, with the all-new Renegade just warming up, a next-generation Wrangler on the way and a reborn Grand Wagoneer in the pipeline, as well. But the focus of FCA's preparations to reach the new target is on production capacity. While it's not clear whether the Toledo, OH plant where half of all the Jeeps sold around the world are currently built will continue to host the next Wrangler, FCA is expanding production overseas. The Renegade is already being built alongside the Fiat 500X in Italy, where another 1,000 workers are being re-hired and where another factory is set to start producing Jeeps, as well. A Renegade-based variant for the South American market will soon be built in Brazil, and by the end of this year, Jeep aims to start local production in China.