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Jeep spied testing Hellcat-powered Grand Cherokee Trackhawk

The Jeep Grand Cherokee Trackhawk is coming. We know this, because Mike Manley, the head of Jeep, said so. We showed you this brief spy video a while back, but now we have our clearer images of the Trackhawk undergoing testing. And it looks just like a normal Grand Cherokee SRT. Yeah, anti-climactic, we know. The four shots we have show a bit of camo over the front bumper and grille, likely concealing a tweaked design or visible bits of the 6.2-liter, supercharged V8. It looks like there's a rather substantial opening below the upper grille, almost like a ram-air system. There's also a smidge of what looks like tape on the front wheel arches, although this might not mean much of anything. What's interesting is what isn't here. There's no perceivable change to the back of the car. The exhaust pipes look like they're about the same size, there's no noticeable changes to the aerodynamics, and in fact, there's not even any camouflage. Jeep also hasn't updated the Grand Cherokee Trackhawk's hood, which is somewhat surprising considering the changes for every other Hellcat-equipped vehicle (concepts included). You can check out our earliest look at the Trackhawk up top. As for when this monstrous Grand Cherokee will debut, we're expecting it to arrive sometime in 2017, perhaps on FCA's home turf at the Detroit Auto Show. Related Video:

Jeep rocks the Wrangler Red Rock concept in Vegas [w/video]

The SEMA show may have once been all about dropping rides to the floor, but these days it's at least as much about jacking them up on lifted suspensions. And few show cars – or trucks, we should say – managed to embody that spirit at this year's tuner exposition quite as well as the Jeep Wrangler Red Rock you see here. The concept started out life as a Wrangler Unlimited, but instead of four doors, it has none. Or any roof, for that matter. Just a roll cage and a windscreen. What it does have are 17-inch wheels wearing 35-inch BF Goodrich tires and fitted to a suspension lifted by two inches. It also has a reinforced tailgate, power winch, tow hooks... everything, in short, that you could want or need for off-roading, and little more. As you can see, it also looks the business, with a custom hood, body-color grille, matte-finish bumpers, and a brown leather interior. Handsome as it is, though, its rugged beauty runs more than skin deep: lift off the sheetmetal and you'd find electronic locking differentials, a transfer case, and solid axles fore and aft. A more extreme take on the existing Jeep Wrangler Unlimited Rubicon Hard Rock edition, the Red Rock show truck was done up to honor the organization behind the Easter Jeep Safari that's a favorite among the legions of the Jeep faithful. And while it remains a concept only for the time being, a production version is slated to follow in time to celebrate the event's 50th anniversary next year. Related Video:

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.