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2013 Jeep Wrangler Moab Edition

There will forever be a soft spot in my heart for the Jeep Wrangler. The last one I owned was red, and, as a 1990 model, had the square headlights derided by Jeep enthusiasts who grew up on the Civilian Jeeps that descended from their General Purpose military ancestors. As a teenager, I couldn't have cared less what shape its headlights happened to be - to me, a Jeep Wrangler represented freedom; a carefree do-it-all machine equally at home with the top stowed away in the summer or with the heater on full blast in the snowy clutches of Old Man Winter. In Dr. Seuss parlance, my square-headlighted Sneetch was just as worthy as any round-headlighted Sneetch.
All that said, I'll be the first person to advise against buying a Jeep Wrangler of any sort for owners who don't plan to use it as its makers intend. There's no good reason to punish yourself with a stiff and springy ride, a loud and somewhat drafty (though generally water-resistant) interior or the poor fuel economy expected of a block-shaped vehicle if you don't enjoy its other, more exciting benefits.
Of course, Jeep has done its darndest over the years to make the Wrangler as civilized as possible while keeping it as capable as federal law will allow. The 2013 Jeep Wrangler Moab edition is one of Jeep's latest attempts to attract attention from the upper reaches of the active lifestyle set, and I spent a week with one to see what makes the Moab special.

Jeep Moab Concepts, Rumors, And More | Autoblog Podcast #470

Episode #470 of the Autoblog Podcast is here. This week, Dan Roth, Chris Bruce, and Brandon Turkus talk about this year's concepts for the Easter Jeep Safari in Moab, rumors of a mid-engined Subaru sports car and the looming reveal of the next Impreza. We also cover more rumors of a simpler Acura NSX, and some other tidbits, including Ford's movie projector patent and the Opel Astra winning the European Car of the Year award. As always, we start with the Autoblog Garage and wrap up by answering your questions. Check out the rundown with times for topics, and thanks for listening! Autoblog Podcast #470 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics 2016 Easter Jeep Safari concepts Mid-Engine Subaru rumors Non-hybrid Acura NSX 2017 Subaru Impreza to be revealed at NYIAS Ford patents in-car movie projector Opel Astra is 2016 European Car of the Year In The Autoblog Garage 2016 Mercedes-Benz C450 AMG 2016 BMW X1 xDrive28i Hosts: Dan Roth, Chris Bruce, Brandon Turkus Rundown Intro and Garage – 00:00 Jeep Concepts - 21:57 Mid-Engine Subaru - 38:45 Acura NSX - 43:18 Subaru Impreza - 44:59 Ford Projector - 47:48 Astra ECOTY - 49:50 Q&A - 52:09 Total Duration: 58:11 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts Acura Ford Jeep Subaru Opel easter jeep safari acura nsx type r

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.