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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Jeep Cherokee sales rival Wrangler after two months

In our First Drive article on the 2014 Jeep Cherokee we said, "our informal and thoroughly unscientific opinion is they're going to sell tons of them. Why? Because it is very good." So far, it appears the public concurs. Of course, it's very early - the new compact utility has logged just one month of confirmed sales, but Larry Vellequette at Automotive News says dealers have told him that the second month of sales will be even better, a message that mirrors what we've heard from company execs.
In its first, severely truncated month on sale, the Cherokee sold 579 units. With all of November to play with, though, dealers moved 10,169 of them - compared to 11,753 Wranglers and 14,798 Grand Cherokees. That helped propel Jeep to a 30-percent year-on-year improvement for the month, Chrysler Group to a 16-percent improvement and the group's 44th consecutive month of sales growth, exceeding analyst expectations in posting its best November numbers since 2007.
If it can just keep replicating the its first month of sales, the finalist in North American Truck of the Year voting will smoke the trade done by the outgoing Liberty, which didn't break 7,900 units in a month in the last four years of its life (and normally didn't get close to even that). In March this year, Chrysler said it wants to build 250,000 Cherokees in its Toledo assembly plant for global sales. It's early yet, but with second-month sales quoted as being as "strong as death," the bookies might be resetting the odds.

2015 Jeep Renegade to start at $17,995, Trailhawk rings up at $25,995

Prices for the 2015 Jeep Renegade have leaked onto a enthusiast forum ahead of the official embargo on pricing and driving impressions, which breaks at 12:01 AM Friday. They come from a video interview with Jeep CEO Mike Manley, that was allegedly set live accidentally. It's since been pulled down. At this point, it's unclear if the listed prices include any destination charges, so they could climb slightly higher or lower. In its most basic form, the two-wheel-drive Renegade Sport will go on sale for just $17,995. For that price, you get, um, not a lot. Really. The entry level Renegade doesn't even offer standard air conditioning – it's part of a package that includes heated power mirrors and cruise control. The $21,295 Latitude adds a leather-wrapped steering wheel, standard 16-inch wheels, air conditioning, five-inch touchscreen infotainment system with Bluetooth, a six-speaker stereo and USB connectivity. The top-end Renegade Limited, meanwhile, starts at $24,795 and makes standard items of the heated, powered leather seats, dual-zone climate control, seven-inch TFT display in the instrument cluster, auto-dimming mirror and 18-inch wheels. The Limited also adds a number of aesthetic tweaks that spruce up the Renegade's exterior, including brightwork around the grille, mirror caps, taillights and roof rails. The above prices, of course, are only for the front-drive Renegade. Add $2,000 to the above prices for all-wheel drive. You won't need to add that to the all-wheel-drive-only Trailhawk, which starts at $25,995 and comes with a slew of off-road features, including a bespoke front and rear fascia, with the former sporting the world's most adorable pair of red tow hooks. Mechanically, there's an exclusive version of the brand's Active Drive all-wheel-drive system that includes a 20-to-one crawl ratio and a dedicated Rock mode for the Selec-Terrain system and 17-inch wheels. The cabin, meanwhile, is home to Ruby Red accents. While we have basic trim prices, we're still without more specific details, including the cost of marquee options like the My Sky roof, as well as the plethora of options packages that will be available when the CUV arrives in dealers. We'll have our full review of the all-new Renegade available when the embargo on driving impressions breaks Friday. In the meantime, let us know what you think of these prices. Are they where you expected them to be? Higher? Lower? Have your say in Comments. Related Video: