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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2019 Jeep Cherokee base model costs less, but other prices jump

Jeep just recently revealed the revised 2019 Cherokee crossover with a milder nose and tail, and even a bit more cargo space. The redesign has also brought new pricing that presents a $300 discount for the base Latitude trim, but sees increases across most of the rest of the trim lines. The destination charge also increased from $1,095 to $1,195. Four-wheel-drive is now a flat $1,500 increase for all models, whereas it varied between trims on the 2018 model. At the base of the Cherokee lineup is the Latitude, which now gets a price of $25,190, and that $300 reduction from the 2018 model carries over to the four-wheel-drive version. Latitude Plus sees a slight jump in price by $300 for the two-wheel- and four-wheel-drive models, with the two-wheel-drive one starting at $27,690. The Limited trim is up by $680 with both drivetrains, with a base price of $31,570 for one with two-wheel-drive. The biggest price increases come on the Trailhawk and Overland models. The Trailhawk soars $2,425 higher than last year's model, for a base price of $34,515. The Overland two-wheel-drive model also sees a big increase of $2,280 to a starting price of $36,275. But if you want four-wheel-drive in your Overland, the difference is a much more reasonable $535, for a base total of $38,970. View 104 Photos The 2019 Jeep Cherokee will be arriving at dealers soon. In addition to front-wheel-drive and two kinds of four-wheel-drive drivetrains, one with a single gear range and another with low range, a selection of three engines will be available. The standard engine on all Latitude, Latitude Plus, and front-wheel-drive Limited is a naturally aspirated 2.4-liter engine with 180 horsepower and 170 pound-feet of torque. All of those trims can have the optional 3.2-liter naturally aspirated V6 making 271 horsepower and 239 pound-feet of torque. The aforementioned Latitude Plus and Limited trims also have the new turbocharged 2.0-liter four-cylinder available as an option. That engine makes 270 horsepower and 295 pound-feet of torque. The four-wheel-drive Limited, and all Overland and Trailhawk trims have the V6 as a standard engine with the turbo four-cylinder as an option. All engines are coupled to a nine-speed automatic transmission. Related Video: Featured Gallery 2019 Jeep Cherokee: Detroit 2018 View 21 Photos Image Credit: Drew Phillips, Jeep Jeep Car Buying Crossover SUV Off-Road Vehicles

2018 Jeep Wrangler will have an aluminum hood and doors, leaked memo says

Earlier this year, FCA CEO Sergio Marchionne revealed that 2018 Jeep Wrangler would feature a heavy dose of aluminum, though he didn't specify how. Now, JL Wrangler Forums says the Wrangler will use the material for the hood and the doors, citing an internal bulletin from aluminum supplier Alcoa. According to the forum, the company says the next-gen Wrangler will utilize Aloca's C6A1 (an internal name) high form alloy. The SUV will also get 6022 and A951 from Alcoa that will be used on the SUV's front and rear doors, as well as for the hood. Alcoa's C6A1 is the company's new high form alloy, while its 6022 alloy sheet can be found on things like a car's hood, door, or closure panels. Alcoa's A951 is the company's pre-treatment aluminum sheet bonding technology that it uses on automobiles. "A team in the Farmington Hills (Michigan, USA) Aerospace and Automotive Products group is leading a new profitable growth opportunity with the 2018 Jeep Wrangler program. The next generation Jeep becomes the first to utilize our C6A1 high form alloy; we are currently the only supplier of this high form product. Alcoa will also supply 6022 and A951, including front and rear door inners, hood outer and inner." As Marchionne pointed out earlier this year, the 2018 Wrangler won't be made entirely out of aluminum. So Alcoa's contribution to the upcoming SUV's doors and hood could be the only components that use the lightweight metal – or Jeep could be using another aluminum supplier for other parts. Large changes lie ahead for the 2018 Wrangler, which include a pickup version, new engines, and aluminum. But we do know that the next Wrangler is that it will be built in Toledo, OH, as FCA announced plans to spend $1.05 billion to retool the Wrangler factory, while also adding another site in Illinois earlier this year. Related Video: