1990 Wagoneer For Sale - $12000 on 2040-cars

Auto blog

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Jeep Scrambler truck to debut at L.A. Auto Show next month

Jeep is planning to premiere a pickup truck at the Los Angeles Auto Show next month. We all know what that means: It's Scrambler time, folks. This news comes courtesy of a press release talking about the show in general. It casually mentions that "a pickup truck from Jeep" is coming. Up until now, we weren't sure when the Wrangler-based pickup would make its debut, but that's not a problem anymore. There sure aren't any other pickups from Jeep in the works we know about. The release details a few other debuts happening at L.A. as well. Audi confirmed we'll be seeing the E-Tron GT four-door concept. Mitsubishi is planning to show off a new concept car — it better not be an SUV with any Evo references. Hyundai is debuting an "all new" vehicle, and Kia is apparently planning on multiple new vehicle debuts. All of that is great, but the biggest splash is almost guaranteed to be the highly anticipated Scrambler. Everything is still speculation, but we're expecting the Jeep truck to offer both the Wrangler V6 and turbo four-cylinder powertrains at launch. We anticipate a diesel showing up at some point down the road, but almost certainly not at this auto show. L.A. mostly plays host to a whole lot of mobility pod news, but there are always a few big reveals like this one. Porsche fans will be able to see the 992-generation 911 on the show floor that we've already seen about 10 times over in spy photos too. Related video: Featured Gallery Jeep Wrangler Scrambler pickup spy shots View 51 Photos LA Auto Show Jeep Truck Off-Road Vehicles 2018 LA Auto Show jeep scrambler