1989 Jeep Grand Wagoneer Base Sport Utility 4-door 5.9l on 2040-cars

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Jeep's Wrangler Hellcat and six other sweet concepts for Moab

Jeep. Wrangler. Hellcat. You read that correctly. And while it's just a concept for this year's Moab Easter Jeep Safari, it has us dreaming about blasting through the desert at 200 miles per hour. Fiat Chrysler Automobiles released a whole slew of Easter Jeep concepts at an event at the company's Auburn Hills, MI, headquarters today. The 50th annual Moab Safari will take place in just a couple of weeks – it's a sort of mecca for Jeep owners, and for the past few years, FCA brings its concepts out to the rocks and trails of Moab to prove that these are more than mere one-off, delicate showcars. Our own Brandon Turkus was live at FCA's reveal event, and he passed along a bunch of notes, in addition to the official stuff from Jeep. Here are some details about each concept, with full photo galleries and videos of each Jeep creation.

Happy 50th birthday, Jeep Wagoneer

The Wagoneer got the SUV on the radar of buyers looking for something capable, comfortable and rugged.
The Jeep Wagoneer was introduced 50 years ago, and it's that vehicle we have to thank for the herds of excellent crossovers and SUVs that make up our current automotive landscape. On a personal level, I have always loved the full-size Jeeps and their crisp Brooks Stevens styling, which aged well over their long tenure on the market. The SJs, as they're known among enthusiasts, were the Wagoneer and its two-door counterpart, the original Cherokee. The Wagoneers had become true luxury vehicles by the end of their run, which stretched form late 1962 as a '63 model all the way to 1991, when they were offered exclusively under the Grand Wagoneer nameplate.

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall