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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep Grand Cherokee Trailhawk and a Final Four of automakers | Autoblog Podcast #723

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski. We start out with news on the Lotus Eletre and Ferrari Purosangue. These two high-end crossovers are followed by discussions about the new inline-six engines from Stellantis and an overabundance of Hummer EV orders. Next we try something we've never tried before: ranking automaker blue bloods. We took inspiration from the current NCAA tournament, which features Duke, North Carolina, Villanova and Kansas — very much traditional blue-blood basketball programs — to name our Final Four automakers. Let us know if you agree or disagree with our picks and what your definition of a blue blood car brand is. We wrap up with a discussion about the Jeep Grand Cherokee Trailhawk that Jeremy's been driving all week. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #723 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Lotus Eletre Ferrari Purosangue Stellantis inline-six Hummer EV orders Cars we're driving Jeep Grand Cherokee Trailhawk Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Ferrari Hummer Jeep Lotus Crossover SUV Electric Luxury Off-Road Vehicles Performance

FCA expands Jeep Cherokee recall to 68k more vehicles

FCA is expanding its airbag software update for the 2014 and 2015 Jeep Cherokee to cover 68,593 more of the vehicles worldwide. This brings the total to 316,774 Cherokees. Of those, there are now 230,240 in the US, 28,110 in Canada, 6,367 in Mexico, and 52,057 outside of NAFTA. According to the automaker, after reviewing the potentially affected population, it discovered these additional Cherokees in need of the upgrade. The original campaign to repair these vehicles was announced in early February. Engineers found a small number of cases where dramatic changes to the angle of the vehicle that upset its balance caused the side-curtain and seat-mounted side airbags to deploy because they anticipated a rollover. This especially occurred when driving off-road. According to FCA, there're no additional reports of this happening, and the company isn't aware of any injuries or accidents. The fix is simply a software upgrade that recalibrates the airbags' deployment. Related Video: Statement: Restraint-System Software Upgrade May 12, 2015 , Auburn Hills, Mich. - FCA US LLC is expanding by an estimated 62,148 vehicles its recall of U.S.-market SUVs** to upgrade air-bag software. The action follows a routine review of the originally reported vehicle population by FCA US engineers. There have been no additional incidents and FCA US is unaware of any related injuries or accidents. The campaign will upgrade software that governs side-curtain and seat-mounted side air bags following a small number of inadvertent deployments – most of which occurred in harsh, off-road environments. They were prompted by maneuvers that dramatically changed the vehicles' angle of operation, relative to the ground, and the air-bag systems – sensing potential rollover conditions – automatically activated. The software upgrade will recalibrate the threshold for deployment and the vehicles will remain compliant with all applicable safety regulations. Affected are certain 2014 and 2015 Jeep Cherokees. The revised estimate for the U.S. totals 230,240. Revised estimates for other markets are as follows: 28,110 in Canada; 6,367 in Mexico and 52,057 outside the NAFTA region. The revised global total is 316,774 – a difference of 68,593. The Company will notify affected customers. Software will be available at that time. Customers with additional concerns or questions may call 1-800-853-1403. ** http://media.chrysler.com/newsrelease.do?id=16332&mid=431