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Land Rover Defender V8 vs. Jeep Wrangler Rubicon 392 | V8 4x4s square off on paper

Land Rover pulled the sheet off its 2022 Defender on Wednesday, introducing another high-performance V8 to the off-road segment. This time, it's a 5.0-liter, supercharged V8 boasting 518 horsepower. It will be available in both the Defender 90 and 110 models. In the former, Land Rover says it can crack off a 0-60 run in just 4.9 seconds on its way to a top speed of 149 mph. The long-wheelbase 110 will be a bit slower, but "slow" probably isn't the right adjective to use here at all.  But Land Rover isn't the only automaker offering a high-performance variant of its off-road SUV. While Jeep may have been sneered at for presenting the 2021 Wrangler Rubicon 392 on the heels of the 2021 Ford Bronco's introduction, it starts to make a lot more sense in this context. There's reportedly a high-output Bronco on the way, too, so call Jeep the dinosaur of the group all you want, but you can't put a price on being first. Well, you can, actually, but that's not the point.  Thankfully, both Land Rover and Jeep have provided enough specs for us to rough out a comparison chart. Since the Rubicon 392 is offered only in four-door guise, we're looking at the long-wheelbase Defender 110 as its direct competitor here. Have a look: There are a few caveats to mention off the top. For starters, we don't have an official curb weight for the V8-powered Defender yet, as Land Rover has not finalized its U.S. specs. We used the European figures (as provided by a spokesperson), which we expect to be accurate within about 50 pounds. The 0-60 time provided by Land Rover was for the Defender 90, which is smaller and somewhat lighter than the 110. When equipped with the inline-6, the Defender 110 is about a tenth of a second slower to 60 than the Defender 90, so we figure it should be roughly the same for the V8.  While the Defender has nearly 50 horsepower on the Wrangler, that advantage disappears thanks to the Land Rover V8's monster weight penalty, which will fall somewhere between 600 and 700 pounds depending on equipment. Yikes. On the flip side, however, the Land Rover has the edge in top speed, and it's not even close. Chalk that up to the tires, we suspect. We know for a fact that the Rubicon 392's all-terrains dictate its speed limiter; Jeep's own engineers told us as much. This could make for a (hypothetically) interesting drag race, as the Jeep's advantage off the line may evaporate once triple digits come into play.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.