2012 Jeep Patriot Sport on 2040-cars

Auto blog

2014 Jeep Cherokee will keep Liberty designation in China... sort of

Chinese buyers will get their first live look at the 2014 Jeep Cherokee during the Shanghai Motor Show, but CarNewsChina is reporting that it will go by a different name - Ziyou Guan, which translates to "Liberty Light." The article states that our Jeep Liberty was never sold in China, but the iconic XJ Cherokee was sold and produced there as the Qinuoji (a phonetic translation of Cherokee).
The new Jeep Liberty Light will be built alongside the Fiat Viaggio (China's Fiat-badged version of the Dodge Dart) at the Guangzhou-Fiat plant, and the two models will share the same powertrains: a 1.4-liter turbocharged four-cylinder base engine paired to a five-speed manual or a dual-clutch transmission and a 2.4-liter four-cylinder (the base engine for the US-spec 2014 Cherokee) as an optional engine. It doesn't sound like the 3.6-liter Pentastar V6 will be offered in China.
We'll be on hand when the new Jeep debuts in Shanghai, so stay tuned to Autoblog this Friday night and Saturday for our live coverage of the show.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Hybrid and Electric Jeeps, Fiats, and Alfa Romeos to be built in Poland

WARSAW - Fiat Chrysler will invest more than $200 million in its plant in Tychy in Poland, where new hybrid and electric Jeep, Fiat and Alfa Romeo models will be built, Deputy Prime Minister Jaroslaw Gowin said on Tuesday. The investment comes as a boost to emerging Europe's largest economy, which is hoping a switch to electric vehicles can help its auto sector catch up with regional rivals including the Czech Republic and Slovakia. "Modern, hybrid and electric cars of the Jeep, Fiat and Alfa Romeo brands will start to leave the factory in Tychy in 2022," Gowin wrote on Twitter. Gowin said there could be further investment in the plant in future but gave no details. Fiat Chrysler, which is planning a $38 billion merger with French rival PSA to create the world's No.4 carmaker, said in a statement that early preparations for the expansion and modernization of the plant started in late 2020. The plant in Poland's industrial southern region of Silesia is one of the company's largest and currently employs around 2,500 people. Fiat Chrysler confirmed that new hybrid and electric Jeep, Fiat and Alfa Romeo models would be built in Tychy. It said the aim was to start mass production of the first of the three new passenger car models for the group's brands in the second half of 2022. Under a 2018-2022 plan, FCA pledged to invest 9 billion euros in electrification as part of investment plans totaling 45 billion euros. (Reporting by Alan Charlish and Agnieszka Barteczko in Warsaw, Silvia Recchimuzzi in Gdansk; editing by Jason Neely and Susan Fenton) Auto News Government/Legal Green Plants/Manufacturing Alfa Romeo Fiat Jeep Green Automakers Electric Future Vehicles Hybrid