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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Build a Jeep Gladiator 392 next? The Hummer H3T Alpha blazed the trail

The 2021 Wrangler Rubicon 392 will combine the go-anywhere capability of a Jeep's iconic off-roader with the grunt of a V8 for the first time in decades. As cool as that is, we can't help but think Jeep is missing out on a huge opportunity to pair that 470-horsepower, 6.4-liter Hemi V8 with the Wrangler's pickup cousin, the Jeep Gladiator, in the form of a Mojave 392.  Autoblog took part in a media Q&A session with Jeep ahead of the Rubicon 392's announcement in which the company's product higher-ups said that there are currently no official plans to build a 392 variant of the Gladiator pickup. But whether or not Jeep has plans, it certainly has precedent, and from our perspective, a market.  Rewind to 2008, better known as one of the worst possible years to introduce a gas-guzzling, V8-powered pickup truck. Enter the 2009 Hummer H3T Alpha, the first variant of Hummer's midsize truck/SUV hybrid to be offered with a 5.3-liter V8. The 300-horsepower small-block was an upgrade to the sturdy but relatively uninspiring 3.7-liter inline-5 that the H3 lineup had inherited from its midsize pickup platform mates.  As our Jeremy Korzeniewski noted in the Rubicon 392's introductory piece, an open-top Jeep has not been offered with an optional V8 for as long as the "Wrangler" nameplate has existed. The last Jeep 4x4 to do so was still a CJ, or civilian Jeep, and the 304 cubic-inch engine came from American Motors Corporation. Incidentally, this generation of the Wrangler is also the first to be offered in a pickup variant. Cue the beard-stroking.  Now, frankly, it's not even remotely fair to compare the H3T's powertrain offerings to the decade-newer Gladiator's, but the Hummer actually boasts a few advantages over Jeep's modern pickup. While most of the Jeep's off-road specs give it an edge, the Gladiator doesn't come close to the H3T's 30.1-degree departure angle, for instance. And in more practical terms, the stubbier H3T has other maneuverability advantages. The Gladiator has 3" of wheelbase and 5" of overall length on the H3T, and a 22.4-foot turning radius to show for it. The Hummer's? Just 18.5'.

Autoblog Podcast #408

Episode #408 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Brandon Turkus talk about the possibility of France banning diesel, Cadillac putting Porsche in its sights, and the lineup of high-performance Fords potentially coming to the Detroit Auto Show. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #408: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: France to ban diesel? Cadillac to go Porsche hunting Ford NAIAS lineup In The Autoblog Garage: 2015 Cadillac ATS Coupe 2015 Audi S3 Long-Term 2014 Jeep Cherokee Hosts: Dan Roth, Steven Ewing, Brandon Turkus Runtime: 01:04:56 Rundown: Intro and Garage - 00:00 France Diesel Ban - 27:13 Cadillac vs. Porsche - 34:32 Ford Performance at NAIAS - 42:23 Q&A - 49:46 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Detroit Auto Show Audi Cadillac Ford Jeep