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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

2016 Jeep Wrangler Backcountry is Xtremely Purple

Assuming you're headed into so-called backcountry to do fun, outdoorsy kinds of things, chances are, you wouldn't want to use a bright purple vehicle with hot pink graphics as your means to get off the beaten path. Particularly if you're doing those outdoor activities in a winter wonderland, surrounded by nature's own cold, white blanket. Fortunately, then, Jeep is offering its new Wrangler Backcountry in four colors that aren't called Xtreme Purple: blue, black, white, and gray. No matter which hue you choose, though, you'll get the graphics package, so best to bear that in mind. Besides its searing shade of paint, the Wrangler Backcountry is based on the Sahara model and comes equipped as you'd expect for a real, useful, backwoods vehicle. An off-road-spec front bumper joins a matching powdercoated rear bumper, and its 17-inch wheels are borrowed from the hardcore Rubicon model. Buyers will have a choice of Rubicon Rock Rails or Sahara side steps to ease ingress and egress, and a hardtop in either black or, for an added price, a body-color. But hopefully not purple. The interior is updated for the Wrangler Backcountry with black and grey plastics and stitching, along with black leather and "sport mesh" seating surfaces. A nine-speaker Alpine sound system pumps up the jams, and Bluetooth comes standard. You can read more about the Jeep Wrangler Backcountry in the press release below, but first, check out our high-res image gallery of live photos from the show floor in LA. Oh, and if you do really like Xtreme Purple, you should know that the Wrangler Backcountry is the only Jeep you can get in this particular retina-assaulting hue. 2016 Jeep Wrangler Backcountry The Jeep Wrangler Backcountry boasts a winter capability theme and is based on the Wrangler Sahara model. It features a Backcountry decal on the front fender and rear quarter panel, a unique off-road front and rear powder coated bumper, 17-inch Rubicon wheels painted in Mid-gloss Black and a black fuel fill door. Wrangler Rubicon rock rails are standard on the Wrangler Backcountry, but Sahara side steps are also available at no additional charge. A black hard top is standard, but an optional body color hard top is also available. Wrangler Backcountry is available in five colors: Hydro Blue, Black, Bright White, Granite Crystal and Xtreme Purple. Backcountry is the only model in Wrangler's lineup available in Xtreme Purple.

Next-gen Jeep Wrangler to pack 300-hp Hurricane turbo four

Fiat Chrysler has been working for some time now on a new turbocharged four-cylinder engine. Dubbed "Hurricane," the engine is now said to produce nearly 300 horsepower. And its first application could be in the next-generation Jeep Wrangler. With that much power coming from such a small engine, the Hurricane would offer an even higher level of specific output than the 1.75-liter engine in the Alfa Romeo 4C – one of FCA's highest-stressed engines – far eclipsing the 4C's 120 horsepower per liter with 150 hp/l. By way of comparison, the latest 2.0-liter, four-cylinder version of Ford's EcoBoost engine produces "only" 245 hp (122.5 hp/l). The 2.0-liter turbo four in the latest Mercedes-AMG CLA45 and GLA45, however, produces 375 hp. To get so much out of so little an engine, FCA will utilize a twin-scroll turbocharger and variable valve timing. That could make it ideally suited towards a compact performance model, but according to Automotive News, its first application could be in the new the Wrangler. The larger 3.6-liter Pentastar V6 produces 285 hp, nearly as much as the Hurricane will. But with a smaller engine, an eight-speed transmission, and aluminum construction, the new Jeep will likely benefit from dramatically-improved fuel consumption. Related Video: