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Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

Jeep Renegade gets Riptide and Frostbite customs at SEMA

The cute little Jeep Renegade isn't even on sale yet, but here at SEMA, the Mopar folks are giving us a taste of what's possible for the little CUV in the big wide world of customization. Part of Fiat Chrysler Automobiles' massive SEMA spread, the Renegade shows up in fresh Riptide and and Frostbite guises.
First up, the Riptide arrives in Vibrance Grandeur Blue with black wheels and a big ol' Jeep Performance Parts logo on the rear pillar. There are a few black accents elsewhere on the exterior, and a surfboard carrier rides up on the roof. The blue color scheme also finds its way inside the Renegade, on the instrument cluster and side panels, with contrasting white accents.
By contrast, the Frostbite Renegade reverses the Riptide's color scheme, with white being the main paint of choice, with blue accents abound. And inside, Katzkin seats wear blue upholstery. The Frostbite is a pretty functional creation, as well, with a Mopar ski/snowboard roof rack and a Jeep Performance Parts rock rail guard.

Freak accident during Jeep demonstration turns fatal

A 20-year-old woman was killed in Edmonton, Canada on Satuday, reports CTV News, in a freak accident resulting from a rollover during a Jeep demonstration. As part of a fundraising enthusiast event called "Jeeps Go Topless," the driver of one Jeep Wrangler drove up and onto the top of the tire of another.
CTV reports that the owner of the topmost Jeep then switched the vehicle off, posed for pictures and then dismounted from his vehicle. His movement off of the Jeep apparently caused it to tip over, crushing a woman who was on top of an adjacent vehicle. Edmonton police are currently investigating more fully what caused the parking lot accident to occur. Scroll below to watch the CTV News video report about this tragic incident.