Limited Jeep Grand Cherokee 4wd Hemi Seats Moonroof on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep Wrangler Polar Edition coming to America

Jeep originally took the wraps off its Polar Edition Wrangler at the Frankfurt Motor Show in September, and at the time, we figured this would be a Europe-only affair. (Perfectly fine, since we US customers haven't exactly been lacking special edition Wrangler models over the years.) But now, and as Jeep says, just in time for winter, the automaker has announced that the ice cold Wrangler will be hitting North American showrooms in November.
Based on the Wrangler Sahara model, the Polar Edition can be had in either two- or four-door body styles, with a unique Hydro Blue paint job as the featured color. (Buyers can also opt for less-special Billet Silver and Bright White hues.) Other exterior enhancements include a body-colored hardtop, 18-inch gloss black wheels, the Powerdome (power bulge) hood, and unique decals all around the body.
But the Polar Edition isn't just about some paint and stickers. Jeep has fitted this Wrangler with a Dana 30 front axle and Dan 44 rear axle, as well as the Trac-Lok anti-spin electronic rear differential. Like all US-spec Wranglers, the Polar Edition uses Jeep's 3.6-liter Pentastar V6, producing 285 horsepower and 260 pound-feet of torque. Both a six-speed manual and five-speed automatic transmission are available.

2014 Jeep Cherokee flaunts its new contemporary curves

Only slightly more than one month ago, undisguised (and less-than-flattering) shots of the all-new 2014 Jeep Cherokee were leaked online. Later that day, in an effort to suppress the uprising, Jeep countered with its own official photography offering us much clearer front and three-quarter views. We've been left to digest those pictures for weeks.
Now, mere hours before the fabric comes sliding off its newest mid-size sport-utility at its live reveal at the New York Auto Show, Jeep has released dozens of new images showing all four corners, plus a few interior shots, of its new Cherokee.