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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep Renegade signed by the Rolling Stones brings in $46k for charity

What do Jeep and the Rolling Stones have in common? Well, they've both have been around for longer than most of us, they seem just about indestructible, and not long after one shipped out from America to help save Britain, the other lead the British Invasion of America. But the two enduring icons also came together this past summer as one sponsored the other's European tour. And while they were in Rome, Jeep had the members of the legendary rock group sign a new Renegade that just went up for auction. Bearing the signatures of the immortal Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts, this star-studded, pint-sized off-roader – the first Jeep to be built in Italy – sold for an impressive $46,000 to an anonymous bidder. That's about two-and-a-half times what the new pebble-crawler is expected to sell for when it reaches showrooms. Proceeds from the sale, handled by Charitybuzz.com, will benefit Community Links, a social-inclusion organization based in London. View 56 Photos

Jeep reveals annual Moab Easter Jeep Safari concepts

Jeep has unveiled its annual spate of concepts before the Easter Jeep Safari. Those start with the Grand Cherokee Trailhawk Concept (below left), complete with the company's EcoDiesel V6 engine. Designers threw in a set of 35-inch Mickey Thompson tires wrapped around 17-inch Rubicon wheels, and a set of custom fender flares help keep all that rubber under wraps.
Meanwhile, the Wrangler Mopar Recon (below right) packs a 6.4-liter Hemi V8 good for 470 horsepower. All that grunt gets to the ground via a five-speed automatic transmission and a set of a Dana 60 axles frond and rear with 4.10 gears. The Recon also makes use of a 4.5-inch prototype long-arm kit and a set of prototype eight-lug bead lock wheels.
The Wrangler Stitch (below left) builds on the momentum of the Wrangler Pork Chop Concept. Engineers once again set out to strike as much weight as possible from the vehicle, and actually managed to trim the curb weight down to 3,000 pounds. That effort has given the machine the same power to weight ratio as the Grand Cherokee SRT8. Plenty of carbon fiber, door deletes and a chrome moly roll cage all help trim those pounds, and a set of DanyTrac Pro Rock 44 axles with 4.88 gears and ARB lockers front and rear let this machine scramble over whatever is in its path.