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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Mopar teases four of 'nearly 20' SEMA Show concepts

Yesterday it was Chevrolet. Today, Mopar has dropped some SEMA knowledge, releasing a quartet of teaser images that give us some indication of what kind of cars, trucks, and crossovers Fiat, Chrysler, Dodge, Jeep, and Ram will be showing in Las Vegas. Like Chevy, Mopar's concepts utilize both production and concept accessories, although Fiat Chrysler has gone a bit more indepth on at least one of its concepts. Immediately, the most tantalizing teaser is the one shown above. Yes, that's the back of a Challenger, and aside from the bright orange accents on the gray body, you should take notice of the badge mounted on the spoiler – yes, that says "GT AWD." To be honest, such a vehicle wouldn't be a huge shock, as both the Challenger's LX platform-mates, the Dodge Charger and Chrysler 300, are offered with all-wheel-drive options. Still, adding such a vehicle to the production cycle would give Dodge a leg up on the rear-drive only Ford Mustang and Chevrolet Camaro. Aside from that concept, FCA has also released teasers of a Ram-based concept, a 300-based concept, and what we're guessing is a Fiat 500X. We can't wait to see what the actual Fiat concept has to do with kiteboarding. As for the 300 and Ram, there's not a lot of hints on what sort of styling details they'll contain. The Chrysler has additional LED accents and what we're guessing is matte blue paint, while the Ram is based on a Hemi-powered 1500 with Rebel styling cues. This is just a very tiny sample of Mopar's final SEMA roster, which include "hundreds" of parts. There should also be a total of 20 vehicles covering all four former Chrysler Group brands, as well as Fiat. Naturally, we'll have plenty to report on each vehicle once the SEMA show kicks off in the next couple weeks.

Jeep adds top-level, $35,690 Cherokee Overland trim [UPDATE]

UPDATE: We initially received incorrect pricing information. FCA says the Cherokee Overland will cost $35,690, including $995 for destination. If you want a more luxurious Jeep, you buy a Grand Cherokee Overland or Summit. But if the idea of dropping $45,000 to $51,000 gives you pause, you'll welcome the news that FCA's off-road brand will introduce a luxury-oriented version of its smaller, more affordable Cherokee. The new Cherokee Overland incorporates a number of cosmetic changes. All of the black plastic body elements have been replaced with body-colored items, improving the overall aesthetic. Jeep fitted handsome, polished 18-inch wheels along with chrome trim on the upper and lower grilles, and the halogen headlights have been swapped with standard bi-xenon units. Previously, the HID headlights were only available as part of an $1,845 Luxury Pack on the Cherokee Limited. In the cabin, the biggest change is found on the seats, where Nappa leather comes standard along with heating and ventilation functions. The steering wheel gets Zebrano wood trim, and instrument panel is wrapped in leather. Beyond that, the Overland is unsurprisingly well-equipped, with an Alpine Premium Audio system, FCA's excellent 8.4-inch UConnect system with navigation, and blind-spot monitoring with cross-traffic alert. The three big optional extras include the Cherokee's 3.2-liter V6, the Jeep Active Drive II all-wheel-drive system, and the Technology Group (auto high beams, lane departure warning, lane keep assist, forward collision warning, collision mitigation braking, park assist, adaptive cruise, front and rear park assist with rear stop, and automatic windshield wipers). Owners will also be able to snag a sunroof and a couple of smaller items, like a wireless charging pad. Prices for the Cherokee Overland start at $35,690 (including destination) with sales to begin this spring. Read on for the official announcement from Jeep. Jeep® Expands Cherokee Lineup with Premium Overland Model • New 2016 Jeep® Cherokee Overland debuts at New England International Auto Show • More premium Jeep Cherokee model boasts an unmatched combination of luxury and capability in the mid-size SUV segment • Cherokee Overland delivers sophisticated styling, a well-appointed interior, a long list of premium standard features, and legendary Jeep capability • New premium Cherokee Overland available in Jeep showrooms this spring • Jeep Cherokee sales increased 23 percent in 2015 BOSTON, Jan.