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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

GMC wants to target Jeep with compact crossover

GMC execs might consider adding a Jeep competitor to the range, but rather than new rumors of a Wrangler-fighter, this time the Professional Grade brand could go after the Renegade. Division boss Duncan Aldred would like to broaden the brand's lineup with a subcompact crossover. "I keep telling everyone, 'How can General Motors' truck brand not be in the fastest-growing segment in the industry, an SUV segment," he said to Automotive News but wouldn't confirm whether the model was under development. General Motors already offers small crossovers like the Chevrolet Trax and Buick Encore, but the CUV segment in general continues to drive auto sales in the US. Adding a similarly sized GMC to the mix might increase the automaker's volume by appealing to different customers. "A GMC buyer is very different from a Buick buyer. This is like comparing the Fiat 500X to the Jeep Renegade. They are very similar but appeal to different people," Dave Sullivan, Product Analysis Manager at AutoPacific, told Autoblog. Aldred started the speculation about a Wrangler-fighting model in an interview in late 2014, and the company reportedly even raised the idea of an offroad-focused vehicle to dealers to see how they reacted. The development process was only in the very early planning stages, but the brand considered using Hummer for a little of the new product's inspiration. Aldred later suggested to journalists the possibility of adding a compact or midsize SUV to the GMC range in the next 10 years to appeal to more buyers. He didn't comment directly on the possibility of the Wrangler-challenger at the time beyond saying: "I can't confirm that ... everything's on the table." Related Video:

Texas student drives Barbie Jeep to school after DWI

A Texas college student who lost her license when she was charged with a DWI this spring found a creative way of getting around campus. Tara Monroe, 20, is a student at the University of Texas at Austin. She had her driver's license automatically suspended when she refused a breathalyzer test after leaving a Waka Flocka concert on March 4. He dad took her car away and left her with a bike. But that just wasn't classy enough for Monroe. "Riding a bike around campus sucks," she told MySA.com. "Like really sucks." She searched Craigslist to find an alternative and settled on a bright pink Fisher-Price Barbie Jeep Power Wheel toy to help lug her stuff around campus. She named it after the original owner, a little girl named Charlene. The unorthodox ride has turned Monroe into a minor celebrity. Pictures of her slowly making her way around campus in the toy car have been popping up on social media. "This is the best way I could have gotten my 15 minutes of fame," she said. "Basically, it was the best decision I've made in college, yet..." The Barbie Jeep has a 12-volt battery and only goes about five miles per hour. Monroe says she loves the attention she is getting from her immature hijinks. If you enjoy the sight of adults crammed into Power Wheels check out our attempt to cruise around the Autoblog office in a tike-sized Ford F-150. News Source: mySA.com Humor Weird Car News Jeep Driving Electric Videos college power wheels student barbie