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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Europe gets Jeep Wrangler Polar limited edition

Jeep will be bringing an all-new, limited-edition model to the European market called the Wrangler Polar. Based on the Wrangler Sahara and set to make its debut at the 2013 Frankfurt Motor Show, the Wrangler Polar sports new Hyrdro Blue paint, gloss black 18-inch wheels, a body-color hardtop, and the regular mix of Mopar styling accessories. Billet Silver Metallic and Bright White are available for those that don't dig the glossy blue, while a two-door variant will be available in addition to the four-door pictured above.
The Polar's interior features similar tweaks; Pearl White contrast stitching can be found on both the seats and steering wheel, while ceramic White bezels and other accents give a nice contrasting look to the cabin.
Underhood sits an engine that should make American Wrangler enthusiasts weep - a 2.8-liter, four-cylinder turbodiesel. With 200 horsepower and 339 pound-feet of torque channeled through a five-speed automatic transmission, the Wrangler Polar should handle itself just fine on normal roads. British buyers will also be able to select the 3.6-liter Pentastar V6. For rougher stuff, Dana axles can be found front and rear (Dana 30 up front and Dana 44 in back), while the Command-Trac four-wheel-drive system and its two-speed transfer case should be enough for when the roads disappear.

Why Mopar won't release a factory lift kit for the new Jeep Cherokee

The Jeep Cherokee Dakar concept showed off at the 2014 Easter Jeep Safari made a lot of online friends, even the Cherokee naysayers assenting that there's a monster Jeep underneath the Cherokee's skin if you're willing to go in and get it. But after reading Road & Track's write-up of what went into creating the Dakar, particularly its lift, you'll understand why you'll probably never see the components for it in the Jeep Performance Parts catalog.
The concept's press release mentions a "prototype Jeep Performance Parts lift kit, and additional suspension modifications." The short-story explanation is that the front struts on the standard Cherokee weren't engineered to accept any amount of lift, so the long story begins with the phrase, "an entirely new suspension." Head over to RT to read the details, and don't be afraid to ogle the Cherokee Dakar gallery and another awesome Jeep fancy that won't likely crawl over the hurdles imposed by production reality.