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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Jeep reveals annual Moab Easter Jeep Safari concepts

Jeep has unveiled its annual spate of concepts before the Easter Jeep Safari. Those start with the Grand Cherokee Trailhawk Concept (below left), complete with the company's EcoDiesel V6 engine. Designers threw in a set of 35-inch Mickey Thompson tires wrapped around 17-inch Rubicon wheels, and a set of custom fender flares help keep all that rubber under wraps.
Meanwhile, the Wrangler Mopar Recon (below right) packs a 6.4-liter Hemi V8 good for 470 horsepower. All that grunt gets to the ground via a five-speed automatic transmission and a set of a Dana 60 axles frond and rear with 4.10 gears. The Recon also makes use of a 4.5-inch prototype long-arm kit and a set of prototype eight-lug bead lock wheels.
The Wrangler Stitch (below left) builds on the momentum of the Wrangler Pork Chop Concept. Engineers once again set out to strike as much weight as possible from the vehicle, and actually managed to trim the curb weight down to 3,000 pounds. That effort has given the machine the same power to weight ratio as the Grand Cherokee SRT8. Plenty of carbon fiber, door deletes and a chrome moly roll cage all help trim those pounds, and a set of DanyTrac Pro Rock 44 axles with 4.88 gears and ARB lockers front and rear let this machine scramble over whatever is in its path.

Researchers who busted VW cheating say FCA's diesels dirty, too

The Wall Street Journal today reported on an upcoming report from West Virginia University's Center for Alternative Fuels Engines and Emissions, which is the same lab that investigated Volkswagen emissions cheating. The report, which will be released in a matter of weeks, alleges that 2014 and 2015 model year Jeep and Ram vehicles with diesel engines emit excess pollution. But it does not specify whether the company used defeat devices. Since the report discusses Jeep Grand Cherokees, and that engine is also available in the Ram 1500, it's safe to assume that one of the implicated engines is the EcoDiesel V6, a unit actually produced by VM Motori. It's unclear whether the report covers any of the Cummins engines used in heavier-duty Ram pickups. This report comes on the heels of a federal investigation into FCA's diesel vehicles. That investigation focused on the EcoDiesel engine used in 2014-2016 vehicles. The feds were seeking a fine of up to $4.6 billion. The EPA and the State of California also previously accused FCA of using a defeat device on the same vehicles back in January. FCA, for its part, alleges that the WVU study might have been commissioned by people interested in suing the company, and disputes the testing methodology, according to the WSJ. We've reached out to WVU to confirm which engines are implicated in its study and will update this post when we have more to share. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: The Wall Street JournalImage Credit: REUTERS/Gary Cameron Government/Legal Green Jeep RAM Diesel Vehicles ecodiesel