1982 Jeep J-10 on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Jeep Grand Cherokee Trailhawk headlines 2017 model year updates

If the photos below look familiar, it's because we saw them last week. Yes, the Grand Cherokee Trailhawk is real, and it's a welcome (and predictable) addition to the Jeep family. It boasts rugged good looks and plenty of capability, and debuts this week at the New York Auto Show. Standard Trailhawk equipment includes Jeep's Quadra-Drive II four-wheel-drive system, a revised air suspension (specifically for Trailhawk, we're told), skid plates, the black hood decal, and cute little red tow hooks. It's also got an ever-so-slightly different front fascia, taken right from the 2012 Grand Cherokee Trailhawk Moab concept. Buyers can choose from 18- or 20-inch wheels. Looking for something a bit more posh? Try the Summit, pictured below, with its 20-inch polished wheels, LED foglights, and full-wrap Laguna leather interior. It's loaded to the gills with every available Grand Cherokee option, and certainly sounds like one seriously nice SUV. View 15 Photos What's great is that both Trailhawk and Summit models can be had with three different engines. The standard powerplant is Chrysler's 295-horsepower, 3.6-liter V6, but the 5.7-liter Hemi V8 and 3.0-liter EcoDiesel V6 are also available. (We love the idea of a Trailhawk with the diesel, by the way.) Both models go on sale this fall. Read more about both in the press blast below. Jeep Grand Cherokee: Even More Capability and Luxury for the Most-awarded SUV Ever - Jeep Brand Introduces New 2017 Grand Cherokee Trailhawk and Summit Models at the New York International Auto Show - New Trailhawk model expands Jeep® Grand Cherokee lineup with most capable version ever produced - Grand Cherokee Summit models boast new, even more luxurious hand-crafted leather interior, new appearance and added standard premium features Both new Grand Cherokee models arrive in Jeep showrooms in late summer March 23, 2016 , New York - Already the most awarded SUV ever, the Jeep Grand Cherokee is about to become even more capable and even more luxurious. At the New York International Auto Show today, the Jeep brand expanded its Grand Cherokee lineup with the introduction of a new Trailhawk model – the most capable factory-produced Grand Cherokee ever. The brand also introduced the 2017 Grand Cherokee Summit, bringing a new exterior appearance, a plush new interior and even more standard premium features to consumers looking for the ultimate premium full-size SUV.

FCA reportedly joins the crowd skipping this year's Paris Motor Show

It's likely FCA vehicles will not be seen at the Paris Motor Show this year. Automotive News is reporting that Fiats, Alfa Romeos, Jeeps and Abarths will not be a part at the show, based on information circulating in the French media. There's a possibility that Maseratis will be displayed at a special section dedicated to upscale cars, but Maserati too will not have a show stand of its own. Ferrari will have a stand, but as it happens, the supercar maker has been a standalone brand since 2015. Skipping the Paris show follows FCA's decision not to take part in the Frankfurt show last year, and the two shows alternate as the biggest autumnal automotive show in Europe. Volkswagen will also not attend the event, and neither will Ford, Nissan or Infiniti. This has become a problem for car shows worldwide, including Detroit's North American International Auto Show. FCA has not released a formal statement about the matter, but a FCA spokesman, quoted by the French magazine L'Argus, reportedly said that the sales and publicity brought in by the show stand would not justify the costs of attending. The news mirrors Volvo's newly announced plan to not take part at the next Geneva Motor Show, but to arrange "bespoke activities" to introduce its cars instead. Related Video: