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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Stellantis axed the SRT engineer team, but performance isn't going away

Stellantis has broken up the Street & Racing Technology (SRT) engineering team that created over a dozen high-performance vehicles, including the Dodge Charger Hellcat, but the situation isn't as dire as it sounds. The newly-formed company assigned SRT's former engineers to different positions, where they'll continue to make hot rods. "All of the core elements of the SRT performance engineering team have been integrated into our company's global engineering organization," a spokeswoman told enthusiast website Mopar Insiders. She added that integrating SRT's personnel into other brands in the Stellantis portfolio will ensure that the lessons learned from decades of peddling speed will permeate other products. Previously, SRT operated with a high degree of independence. Don't get too excited. Her statement does not necessarily mean that Citroen will begin building cars powered by the Hellcat engine, though a C3 Chat D'enfer sounds absolutely epic. Technology transfer will likely be limited to fields like aerodynamics and thermal management, and the design department might learn a couple of neat new tricks. Dodge will still move forward with the development of its next SRT-branded cars; the decision to dissolve the SRT team will not affect future models, according to the spokeswoman. Whether they'll be powered by a V8 is up in the air, because company boss Tim Kuniskis warned that regulations are killing the eight-cylinder engine. Similarly, Jeep will continue designing high-performance models, like the Grand Cherokee Trackhawk. What changes is that the model will be developed and designed by a group of engineers and designers from Jeep, not from SRT. SRT is dead, but performance isn't going away. SRT's demise nonetheless marks the end of an era for Chrysler. The division traces its roots to 1989, when some of the company's brightest minds were brought together to develop the first-generation Dodge Viper. It merged with Team Prowler to form the Specialty Vehicle Engineering (SVE) group, which was renamed Performance Vehicle Operations (PVO) in 2002 and finally dubbed SRT in 2004. SRT has operated as the carmaker's in-house tuner since, its resume includes a diverse selection of cars ranging from the Neon SRT-4 to the 1500 TRX, and it was promoted to a standalone brand led by designer Ralph Gilles in 2011. Fiat-Chrysler Automobiles (FCA) axed the SRT brand in 2014 but kept the name and the development team. Related video:

2019 Jeep Renegade reveals front fascia details

Over the past few months, details of the new 2019 Jeep Renegade subcompact crossover SUV have been trickling out via spy shots. This latest batch show that the front fascia, specifically the front bumper, is getting a number of subtle changes. Among the more noticeable tweaks are the new side vents in the bumper. They've been given a triangular design. Besides offering a nice chunky look, they also encompass the turn signals. This is a cleaner, better integrated look than the current model, which just leaves those indicators in their own little spots in the bumper. The foglights have changed, too. They're now significantly larger, and sit farther inboard in the main grille in the bumper. Moving up in the fascia, we see that the Renegade is getting some new headlights. At least on this model, there's an LED daytime running light halo in the headlamps. It also has a horizontal insert that appears to house an LED headlight element just like that on the new Wrangler. We've seen other prototypes with conventional halogen reflector headlights like on the current model, and we expect they will continue to be used on lower-spec models. There aren't many other changes to see. The rear of the truck looks roughly the same, as do the flanks. From past prototypes, we know that it will continue to have a massive touchscreen option for the infotainment. There also may be a hybrid model. It could be a very mild electric-assist like that on the four-cylinder Wrangler and the V8 and V6 Ram 1500s, or it could be something more. We expect to see the new Renegade revealed by the end of the year at the earliest, and certainly by the end of the next auto show season. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Jeep Renegade Spy Shots View 9 Photos Image Credit: KGP Photography Spy Photos Jeep Crossover SUV Off-Road Vehicles jeep renegade