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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

FCA joining virtual CES with in-depth tours and Jeep Wrangler 4xe in AR

CES is sort of, technically happening, but it won’t be the CES weÂ’ve all become accustomed to over the years. Automakers will be doing their best to participate virtually, assuming they decide to join in the festivities at all. FCA is one that will have a little nugget of tech to share with us. A few main experiences will be made available to anybody with a computer. FCAÂ’s main draw is meant to be “highly detailed interactive product tours” where you can get to know a number of vehicles in a virtual world and hear from a “virtual brand ambassador” throughout the tour. You wonÂ’t be able to sit in and crawl through the cars like a normal auto show for the public, but FCA is promising a rather immersive experience online. The guided tour through the cars and technologies will be available in 12 FCA vehicles, two of those being the new Jeep Grand Wagoneer Concept and Alfa Romeo Stelvio Quadrifoglio. FCA plans to offer in-depth talks about how it tests vehicles, too. There are demonstrations planned for wind tunnels, the four-post shaker, an advanced drive simulator and general performance testing. Additionally, FCA plans on providing more insight into Uconnect 5 and vehicle electrification systems. WeÂ’re guessing the latter will offer up details on the Wrangler 4xe. The plug-in hybrid Wrangler will also be the star of FCAÂ’s AR play at CES. Everybody will be able to scan a QR code on FCAÂ’s site, then have access to a Wrangler 4xe on their phone. YouÂ’ll be able to “put it” in your driveway virtually, change the colors and get up close and personal with the interior.  All of this will launch on fcaces2021.com at 9 a.m. ET on January 11 (official first day of the virtual CES show), so surf on over there next week if you want to check it out. Related video: