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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

AEV Jeep Wrangler Unlimited Rubicon

After their rented 2007 Hummer H3 failed them during the brutal Rallye Aicha des Gazelles in Morocco, Amy Lerner and her sister Tricia Reina were on a quest to find the most capable production off-roader for their next competition - they chose a 2012 Jeep Wrangler Unlimited Rubicon. Their next mission was to find a company with the competence to configure it to win. After poring over Internet forums and perusing countless magazines for an outfitter who could meet their demanding requirements, they sent their bright orange JK ("Crush" is the official color) to American Expedition Vehicles (AEV) for some modifications.
The Michigan-based team at AEV kept the Jeep's 3.6-liter V6 and automatic transmission stock, but replaced the hood with a tall AEV Heat Reduction Hood and added an AEV Snorkel Kit for water crossings (it serves double-duty as its raised height helps to keep the air intake out of the kicked-up dust on the trail). Front and rear off-road bumpers were bolted in place, and AEV skid plates were added to provide additional undercarriage protection. A pair of IPF-900 off-road lights improve visibility, while a 10.2-gallon AEV Fuel Caddy (located behind the exterior spare) added some range. The suspension was upgraded with a 3.5-inch lift kit with Bilstein remote reservoir shocks, and 35-inch Falken Wildpeak A/T tires (LT285/70R17) were mounted at all four corners on AEV's beadlock wheels.

Jeep Renegade gets new duds courtesy of Mopar

In a uncommon move, Jeep has found itself with customized versions of a car we've become quite familiar seeing on auto show floors well before it's actual on-sale date. But that's okay – we're pretty fond of the little Renegade, and we're even more keen to get behind the wheel, something that's scheduled to take place in just a few weeks. The two Renegade models you see here have been blessed with bits and pieces from the Mopar parts catalog. These Jeep Performance Parts and Authentic Accessories will be made available to buyers of the Renegade who want to add some factory-backed custom flair to their rough-and-tumble baby crossovers, whether they plan to stay on the asphalt or head off the beaten path. Starting on the street, the Urban Jeep Renegade doesn't really have any major modifications, its factory-spec bike carrier, mirror caps, grille rings, taillamp surrounds and roof rails in Omaha Orange paint over an Anvil-color base serving more to make it stand out from the crowd than actually offer any additional capability. The interior of the Urban Renegade also gets Omaha Orange highlights to go along with Katzkin leather seats. On the dirtier side of the crossover equation, the Commando Green off-road Mopar-modded Renegade gets concept skid plate, prototype rock rails, rear valance and production roof rails provide some added protection and carrying capabilities. X-shaped graphics mimic the jerry can-style motif of the Renegade's tail lamps. Inside, Commando Green bits again join Katzkin leather. Take a good look at all the images above, and feel free to read more about the Mopar-spec Jeep Renegade models below. Mopar to Showcase Trio of Customized Vehicles at NAIAS 2015 - Mopar display at 2015 North American International Auto Show (NAIAS) in Detroit to spotlight how Mopar parts help customers personalize their rides - Off-road Mopar-equipped Jeep® Renegade makes Trailhawk model of Jeep brand's all-new small SUV even more trail tough using Jeep Performance Parts - Urban Mopar-equipped Jeep Renegade enhances city-sized proportions and versatility of the all-new 2015 Renegade with selections from Jeep Authentic Accessories catalog - Dodge Challenger T/A Concept blends vintage design cues with cutting-edge Mopar performance mods January 9, 2015 , Auburn Hills, Mich.