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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Fiat Chrysler CEO says final merger talks with Peugeot going well

BRUSSELS — Fiat Chrysler's chief executive Michael Manley said on Wednesday that merger talks with Peugeot owner PSA  to create the world's No. 4 carmaker are progressing well and he hopes to have a deal within 12-14 months. Speaking to Reuters on the sidelines of an industry meeting, he said he doesn't expect any major obstacles that could delay a final agreement. "Talks are progressing really well," Manley said about negotiations with the French carmaker ahead of a briefing by the European automotive association (ACEA), of which he is president. His comments come a month after the two carmakers agreed to a binding deal worth about $50 billion to combine forces in response to a slowdown in global demand and mounting costs of making cleaner vehicles amid tighter emissions regulations. Manley's timeline for completing the deal by early 2021 is in line with a forecast made by the companies in December. Fiat and Peugeot are now getting into the details of how the merger will work, including choosing which vehicle platforms — the technological underpinnings of a vehicle — will fit which products in a combined company. Because customers in different locations still prefer vastly different cars, there is room for multiple platforms in a combined group, Manley said. "That global platform is an elusive beast," he added. "This concept of a massive global platform in my mind is almost a myth, but that doesnÂ’t mean to say weÂ’re not going to recruit significant volume." Related Video:    

FCA recalling 400k Jeep Wranglers, 40k Fiat 500s

The Basics: Fiat Chrysler Automobiles has issued two recall. The first is for 392,464 Jeep Wranglers in the US from the 2007-2010 model years for the steering wheel airbags. The second covers 39,217 examples of the naturally aspirated 2012-2016 Fiat 500 in connection with the clutch release mechanism. The Problem: In the Wranglers' steering wheel, excessive accumulation of dust and dirt from open-air driving off-road could compromise the clockspring in the steering-wheel assembly and prevent the airbag from deploying in the event of a crash. In the case of the Fiats, the clutch travel in a small percentage of vehicles equipped with manual transmissions "may exceed design parameters" and eventually damage components. Injuries/Deaths: No injuries or accidents been reported to result from either issue. The fix: Dealers will install new back covers and column shrouds in the Jeeps and upgrade the clutch release systems in the 500s. If you own one: Expect to hear from the manufacturer to arrange service. In the case of the Fiat recall particularly, FCA "urges customers to heed the instructions on their recall notices." Related Video: Statement: Clockspring May 18, 2016 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 392,464 older-model SUVs in the U.S. to replace their clockspring assemblies and related components. Located in a vehicle's steering wheel, a clockspring forms part of the circuit that helps control airbag function. An investigation by FCA US determined excessive exposure to dust and dirt – consistent with extensive off-road driving or driving with a vehicle's top and/or doors removed – may compromise the clockspring and eventually prevent driver-side airbag deployment in a crash. If this condition is present, the airbag warning-lamp will be illuminated. If such an event occurs, customers are advised to contact their dealers. The Company is unaware any potentially related injuries or accidents. Affected by this campaign are model-year 2007-2010 Jeep Wrangler SUVs. An additional 7,435 model-year 2011-2016 vehicles equipped with right-hand drive for special duty also are affected in the U.S. Vehicles affected outside the U.S. comprise an estimated 35,412 in Canada; 8,529 in Mexico and 62,580 outside the NAFTA region. Customers will be advised when they may schedule service, which includes installation of a new steering-wheel back cover and a steering-column shroud.