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Jeep Twitter account hacked, bad language, poor grammar and some hilarity ensue
Tue, 19 Feb 2013Just a day after Burger King's Twitter account was compromised by "unauthorized users," Jeep's social media feed has been similarly hacked. Both instances of digital incursion share some similarities - the BK hackers changed the company's logo for McDonald's familiar golden arches, saying a sale had occurred, while the Jeep miscreants have replaced Jeep's branding with that of General Motors property Cadillac.
The resulting tweets from the damaged Jeep account have been a pretty brutal, to put it bluntly. Most of the content coming from the hacked account is unpublishable here, using language that is peppered with racial epithets, and poorly worded "shout outs."
In addition to the defamatory tweets themselves, the hackers have significantly altered the layout of the page. Jeep's header image now features a picture of the Cadillac ATS to go along with the Wreath and Crest, some language calling out that car as winning the 2013 North American Car of the Year award, and this gem: "The official Twitter handle for the Jeep(R) - Just Empty Every Pocket, Sold To Cadillac =[" Also, perhaps in an ode to yesterday's Burger King heist, the background image for the page now features a McDonald's-themed donk. The devil's in the details, we guess.
2014 Jeep Cherokee marketing launches with 'Built Free' commercial
Mon, 28 Oct 2013Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.
2014 Jeep Cherokee: June 2014
Wed, 09 Jul 2014I got a text message from Editor-In-Chief Sharon Carty one afternoon proclaiming that her new favorite SUV is our long-term 2014 Jeep Cherokee. And she's not alone. I'm not sure if anyone else on staff would go so far as to use the "favorite" descriptor, but after just over a month of honeymooning with our new long-termer, it's safe to say that the Jeep is quickly finding its way into the good graces of a number of Autoblog staffers.
There's good reason for all that praise, too. Thus far, the Jeep has proven itself to be incredibly competent and comfortable for daily life - it's functional, quiet, and packed with a host of amenities that make it easy to live with. It's been wholly trouble-free (with less than 4,000 miles on the clock as of this writing, it ought to be), but even nitpicks have been few and far between.