1978 Jeep Cj on 2040-cars

Auto blog

Experience Jeep's 75th Anniversary at Easter Jeep Safari | AutoblogVR

It may not have been known as a Jeep just yet, but it was all the way back in 1941 that the very first Willys MB quarter-ton 4x4 rolled down the assembly line in Toledo, Ohio. That General Purpose American military machine would go on to become one of the most recognizable vehicles in the world. And the name Jeep, which was adopted for the off-roader by soldiers in World War II, has been famous ever since. In the 75 years since that first military Jeep was born, the brand has built a sterling reputation for off-road prowess. Jeep's range-topping vehicle, the Grand Cherokee, bears almost no resemblance to its military forebears. But that doesn't mean it's not ready to leave the pavement and get dirty. See what we mean in our latest Autoblog VR episode. That wasn't the only Jeep vehicle we took for a spin while celebrating the brand's 75th anniversary at the Easter Jeep Safari in Moab, Utah. Jeep fans have been salivating over the prospect of a pickup truck for years, and the company has finally confirmed that it's coming as a 2018 model. It will be built at Jeep's spiritual home in Toledo, Ohio, the same city that spawned the company's military roots. Even though Jeep's Crew Chief Concept isn't the actual pickup that will go into production, it's still an awesome ride, and we were happy our virtual-reality camera gear could capture it in its natural habitat. Each week, new episodes will launch on the AutoblogVR App. We'll preview them here on Autoblog, but for the full immersive experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Jeep Driving Truck SUV Off-Road Vehicles Videos VR Original Video virtual reality 360video

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Build your own: 2017 Jeep Wrangler Willys Wheeler

While still three weeks from the start of summer, it arrived in practical terms with the Memorial Day weekend. And while the country will have worked through its collective hangover (from too much food, drink and shopping) and gotten back to work, it's worth remembering what – automotively – got us here, preserving both democracy and personal freedoms. The CJ-inspired Jeep Wrangler got us here, and in its Willys Wheeler guise the spirit of America rolls on. As the many spy pics have shown, FCA's Jeep division is working hard to replace its current Wrangler within the next few months. With that, we say goodbye to 10 model years of Wrangling with the current model. And that decade has been a good one for Jeep. Despite the economic downturn between 2008 and 2010, Jeep and Jeep Wrangler sales have been consistent bright spots for FCA, along with – of course – Ram trucks and, uh, Ram trucks. With a new Wrangler around the bend, it's worth taking a look at the existing model. And knowing an all-new example is coming, what would be the reason – if shopping – to consider what's on dealer lots now? Despite the numerous areas of improvement the new model will deliver (in efficiency, refinement and safety) , there's something to be said for a vehicle 10 years into its production cycle. While this is wholly anecdotal, for every step forward a manufacturer makes with a new vehicle, the added tech and necessary complexity seem to mandate two steps back. In an Audi A4, tech would seem a good thing, while in a Wrangler, this Jeep enthusiast would see it as a mixed blessing. Almost 80 years into its evolution (the initial Jeep concept came together in the summer of 1940) little has changed in the Jeep's essential mission. A body-on-frame architecture transports a driver and up to three passengers over paved and unpaved surfaces with credible confidence and a modicum of security. Live axles front and rear enhance the Wrangler's off-road capability, but compromise its on-road behavior. And while a significantly wider track mitigates rollovers, the Wrangler is decades removed from "state-of-the-art" when discussing safety or handling. Currently there's but one engine available in the States, a 3.6 liter normally-aspirated V6 producing 285 horsepower at a you'll-rarely-get-there 6,400 rpm. Connected to either a six-speed manual or ($1,400) five-speed automatic, the engine moves the 4,000-pound (loaded) Wrangler with measured confidence.