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Stellantis reveals STLA Large platform with EV and ICE support

Hot on the heels of a Jeep Wagoneer S teaser and photos of the prototype next-generation Dodge Charger (or Challenger), comes a reveal and details of what will likely underpin both of them: the STLA Large platform. It's one of multiple Stellantis flexible architectures that will be the basis of its upcoming electric cars, and apparently internal combustion ones, too. Stellantis says the STLA Large platform will be for D- and E-segment cars, crossovers and SUVs. In other words, it will be for midsize and large vehicles. For reference, lengths supported will be from 187.6 to 201.8 inches, and width will range from 74.7 to 79.9 inches. It will be highly flexible, too, with Stellantis claiming significant amounts of adjustability in overhangs, wheelbase, suspension placement and powertrain arrangement. The powertrain flexibility is quite impressive. Front-, rear- and all-wheel-drive layouts will be supported. Single- and dual-motor layouts will be on offer. Internal combustion will be available, too, either on its own or as a hybrid. Apparently engines can be fitted either longitudinally or transversely, too. Battery packs with between 85 and 118 kWh of capacity will be offered, with Stellantis claiming that sedan-style vehicles could have a range of up to 500 miles. The packs will also be available in 400- and 800-volt designs. Stellantis noted also that the platform can "easily accept future energy storage technologies when they reach production readiness." This seems to hint that the company is looking at different battery chemistries and maybe even solid-state batteries that could be added more easily in the future. Furthermore, the platform is designed to handle impressive output. Stellantis says that some models on the platform will have 0-to-62 mph times in the 2-second range. Limited-slip differentials for improved power delivery and wheel-end disconnects for reduced mechanical drag are also on the table for this platform. All of these details fit well with the information previously given for the concept Dodge Charger Daytona Banshee and Jeep Wagoneer S. The former was previewed with both battery voltage architectures and a wide range of electric powertrains with between 456 and 670 horsepower depending on specification and upgrades. And that's just for the 400-volt system; the 800-volt option wasn't detailed. We've also seen photos of the Charger chassis seemingly with provisions for gas engines, likely versions of the Hurricane I6.

Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.