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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Eagle Spyder GT is the roadster Jaguar E-Type of your dreams

Eagle, a British company that has specialized in restomodding classic Jags for over thirty years, has rolled out a new version of their modified E-Type called the Eagle Spyder GT. If you've heard of Eagle already, it's probably for its gorgeous Speedster. The company subsequently followed up with the fixed-roof Low Drag GT, inspired by the competition model Jaguar developed back in 1961 (and recently continued). The Spyder GT splits the difference, with a chopped and raked windscreen and a folding fabric roof mechanism. Like its stablemates, the Eagle Spyder GT wears bodywork painstakingly crafted entirely out of aluminum, with exquisite detailing. No wonder that, in reviewing it on Top Gear, Jeremy Clarkson said, "I think this, by a long way, is the most beautiful car I have ever seen. It might actually be the most beautiful thing I have ever seen." That's high praise indeed from a guy who's not known to shy away from speaking his mind. Unfortunately most of us will never find out, as Eagle only produces these special editions in very limited quantities and at very high cost. Each is custom-made to the owner's specifications, with the first example of the new Spyder GT to be delivered this summer. Related Video: X EAGLE E-TYPES ANNOUNCE THE SHAPE OF THINGS TO COME - THE EAGLE SPYDER GT In Brief: - Eagle announces the third in their trilogy of special edition Jaguar E-Types - the new Eagle Spyder GT. - The Spyder GT combines the style and dynamics of the celebrated Eagle Speedster with the high performance touring capability of the Eagle Low Drag GT- and incorporates a folding roof for practicality. - Completely bespoke with extensive customer options, the few produced will be the most exclusive hand built cars in the world. Eagle has focused for over thirty years to refine, develop and deliver exceptional engineering for the Jaguar E-Type while remaining true to the spirit of this extraordinary car. The Eagle E-Type has often been described as 'the finest hand-built car in the world' and the reaction of the world's press to the successive 'special edition' Jaguar E-Types developed in-house at Eagle has been rapturous. Leading the way was the Eagle Speedster, which was developed from a client request and then feted around the world.

Jaguar likely moving HQ to Britain's most iconic racetrack

Jaguar Land Rover looks increasingly likely to make Britain's iconic Silverstone race track the automaker's new headquarters. There isn't a final deal in place yet, but the British Racing Drivers' Club, which owns the circuit, plans to have the membership vote on whether the negotiations should move forward, according to Autosport. BRDC leaders already presented the plan to members, and they were open to the idea. "The response was favorable so we will now set up an EGM for the members to vote and give the board a mandate to proceed with the deal and continue with the negotiations with JLR," BRDC president Derek Warwick told Autosport. There's no guarantee yet that JLR actually completes the deal. "There's still a lot of work to do to get the deal to where both sides are happy and more importantly what's right for the BRDC and its members." Warwick said. Rumors in early December suggested JLR was among the firms submitting bids to purchase the track, and the automaker allegedly offered 22.7 million pounds ($34.1 million at the time) for it. The company would also reportedly invest nearly $80 million to renovate the site, including adding a museum, experience center, hotel, and offices. The track would still be open for motorsport, too. Silverstone has hosted the Formula One British Grand Prix many times over the decades, and organizers signed a 17-year deal in 2009 to keep things that way well into the future. Series like the FIA World Endurance Championship, MotoGP, and British Touring Car Championship also compete there. Related Video: