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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

Jaguar might not sell many XF Sportbrakes in the U.S., but here's why it's trying

One of the wonderful surprises of this year was when we learned that the U.S. would receive the XF Sportbrake wagon, and — less of a surprise — it's as much a looker as the previous generation. And while we're never one to look a gift car in the grille, it did seem strange that Jaguar would attempt to bring a wagon to the U.S., especially when it already had a similarly sized F-Pace crossover. So we spoke with Jaguar CEO Joe Eberhardt, Jaguar Design Director Ian Callum, and Jaguar's head of product planning in the U.S. to find out what prompted the company to bring the XF Sportbrake here. There were a few key reasons. One was simply that the folks at Jaguar really like the car, and they know that journalists like wagons. That doesn't exactly pay the bills for a car, but the enthusiasm is good. According to these people at Jaguar, though, they do believe there is a market for the car, and they expect to sell most of them on the coasts. Obviously, even if Jaguar sees a wagon market, it's still going to be much smaller than for crossover SUVs. But no matter how small that market is, Jaguar has an extra advantage for bringing the wagon here. The company knew it was going to make a wagon regardless of whether it would come to America, since the wagon market in Europe is so strong. In fact, Jaguar expects that half of XF sales in Europe will be Sportbrakes. So the majority of the engineering costs will be covered from those sales. The folks at Jaguar also told us that the car wasn't difficult to homologate for the U.S., so the cost of bringing it here was minimal. So in the worst case scenario that has the XF Sportbrake hardly selling in America, Jaguar isn't going to be seriously hurt. And if it's a success, then it's even more of a success. So the XF Sportbrake isn't purely a passion product, but that's OK. It means consumers have one more option to the multitude of crossovers in the U.S., and enthusiasts have the chance to own a super cool wagon. Also, although the XF Sportbrake is currently only available in America in top-level 380-horsepower S trim, Jaguar said lower trim levels and lower-output engines, all at lower prices, will be available here in the coming year or so. Meaning there will be even more ways to satisfy your wagon itch. Related Video:

Lister says it'll tune F-Pace SVR into the world's fastest SUV

The Jaguar F-Pace SVR is fast. Blisteringly fast. With its 550-horsepower, five-liter V8 it will hit 60 mph in just 4.1 seconds and go on to 176 mph. That sounds like the perfect blank canvas for Jaguar outfitter Lister, doesn't it? Known for its Jaguar-based race cars and road-going specials, Lister has built some legendary cars in its time. Now, accompanied by the teaser image the company's account tweeted yesterday, Lister says it'll build the world's fastest SUV out of the F-Pace SVR. It'll actually have to be really, really quick, as several sports utility vehicles now hit 60 mph in well under 4 seconds. The Tesla Model X P100D does that in 2.9 seconds with Ludicrous Mode selected, thanks to its electric grunt. On the fossil fuel side of things, there's the Grand Cherokee Trackhawk, which relies on the 707hp Hellcat V8 to reach 60 mph in 3.5 seconds. That number is matched by the Lamborghini Urus, and another Italian, the Alfa Romeo Stelvio Quadrifoglio can get to 60 in under 4 seconds. Beat all of those, Lister, and the throne is yours. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Earlier in an Autocar interview, Lister's Lawrence Whittaker claimed the Lister-tuned SVR will have as much as 670 horsepower, a good hike up from the stock vehicle's power figure. Reportedly 250 units will be built. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Lister Cars Jaguar Crossover SUV jaguar f-pace lister jaguar f-pace svr