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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Ian Callum makes the Jaguar C-X75 concept street-legal

Unveiled at the 2010 Paris Motor Show, the Jaguar C-X75 could have been one of the British brand's wildest and coolest models. It received the green light for production, got canned, and resurfaced in the 2015 James Bond movie Spectre before disappearing for good. However, not everyone has forgotten it: Callum, the design firm founded by former Jaguar design boss Ian Callum, has made a C-X75 street-legal. Precisely how Callum's customer ended up with a C-X75 remains a mystery. The example modified is one of the four surviving stunt cars built by Williams Advanced Engineering for Spectre, so it might be the one that auction house RM Sotheby's offered at its Abu Dhabi sale in November 2019. The car was estimated to sell for anywhere between $800,000 and $1.2 million; it ended up not selling during the auction. Regardless, Callum was the right person to take on the Herculean task of making an obscure, experimental supercar street-legal, as he led the team that designed the model. His company made hundreds of small but significant changes including replacing the glass, adding a quieter exhaust with catalytic converters, making tuning changes to the supercharged, 5.0-liter V8, and fitting additional switches inside. Interestingly, the stunt cars were built with foam door mirrors. These had to be replaced with real mirrors fitted with turn signal repeaters. The team also took advantage of the tear-down to make visual improvements, such as reducing and aligning the panel gaps. The C-X75 received a new coat of paint, and engineers made changes to the suspension system — they notably adjusted the ride height. It helps that this version of the C-X75 uses an engine already approved for road use; the V8 has powered the Range Rover, among other cars. Callum's street-legal Jaguar C-X75 will make its public debut at the Bicester Heritage Scramble event held in England on April 21, 2024. Related video: Featured Gallery Ian Callum's street-legal Jaguar C-X75 Aftermarket Jaguar Coupe

Regulators consider adding more carmakers to Takata recall

Volkswagen's diesel emissions scandal has been getting a lot of press recently, but the Takata airbag inflator affair could be grabbing headlines again soon. According to Bloomberg, the National Highway Traffic Safety Administration is contemplating an expansion to the campaign that could add seven automakers to the 12 already affected. They are Jaguar Land Rover, Mercedes-Benz, Spartan Motors, Suzuki, Tesla, Volvo Trucks, and VW Group. To be clear, there's no recall for any of these automakers, yet. The government is simply asking for a full list of vehicles that each of them have with Takata-supplied inflators containing ammonium nitrate propellant. The agency is concerned this substance could play a roll in the ruptures. "NHTSA is considering not only whether to issue an administrative order that would coordinate the remedy programs associated with the current Takata recalls, but also whether such an order should include expansion of the current recalls," the letters say. All seven can be viewed, here. From a report supplied by Takata, the government already knows that the company supplied 887,055 inflators with ammonium-nitrate propellant to VW and 184,926 of them to Tesla. In an incident during the summer, a side airbag allegedly burst in a 2015 VW Tiguan. In early September, NHTSA put out a revised report that there were 23.4 million inflators to be replaced in 19.2 million vehicles in the US. An earlier accounting from the agency had about 34 million of the parts in 30 million cars. High humidity is still believed to be among the biggest risk factors for the ruptures. Although, if ammonium nitrate also gets the blame, some already recalled models might need to be repaired again. Related Video: