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Jaguar Land Rover undergoes $3.2 billion turnaround plan as sales slump

MUMBAI — India's Tata Motors on Wednesday announced a turnaround plan for its luxury car unit Jaguar Land Rover, which has been hit hard by trade tensions between China and the U.S., low demand for diesel cars in Europe and worries over Brexit. Under "Project Charge," Tata Motors said it plans to cut costs and improve cash flows at Jaguar Land Rover (JLR) by 2.5 billion pounds ($3.2 billion) over 18 months. JLR also plans to launch several new vehicles, including the Jaguar I-Pace and the new Range Rover Defender over the next few years and will offer a hybrid or full-electric version of all its models by 2020. "Together with our ongoing product offensive and calibrated investment plans, these efforts will lay the foundations for long-term sustainable growth," JLR CEO Ralf Speth said after Tata Motors reported a quarterly loss. JLR has trimmed its pre-tax profit expectations for the current fiscal year ending March 31, 2019, and expects to break even, Speth said, versus an earlier target of profit growth. As part of the turnaround plan, JLR will first focus on cash-saving "quick wins" like reducing non-product investments and speeding up asset sales, Tata Motors said in an investor presentation. In the near term it will improve efficiency in areas including purchasing and material cost, manufacturing, logistics and people, and will focus on strategic and non-core asset sales. JLR has already reduced the number of production days at its UK plants in Castle Bromwich and Solihull. The company said in its presentation it has saved 300 million pounds since it initiated the turnaround plan six weeks ago and is working on 500 ideas for the future. Tata Motors reported a loss of 10.49 billion rupees ($141.9 million) for the July-September quarter, compared with a profit of 24.83 billion rupees in the year-ago period. That was worse than the estimate of a loss of 2.40 billion rupees, according to Refinitiv data. JLR reported a loss of 101 million pounds during the quarter and its margin on earnings before interest, tax, depreciation and amortization (EBITDA) fell 130 basis points to 9.9 percent. Retail sales of its Jaguar sedans and Land Rover sport utility vehicles (SUVs) fell 13.2 percent to about 130,000 units, hurt particularly by tariff changes in China and escalating trade tensions. Demand in China remained muted even after the country cut import tariffs for cars and car parts to 15 percent for most vehicles from 25 percent from July.

2018 Jaguar F-Pace long-term test introduction

We just spent six months driving around Jaguar's XE in diesel trim, a fun, frugal sports sedan that impressed all of us. But we know that diesel sedans are a pretty slim part of the market, so we decided to check out the other side of Jaguar's coin. For the next six months, we'll be driving a 2018 Jaguar F-Pace. In today's SUV and crossover obsessed world, the F-Pace is already the brand's best seller, and if history and the Porsche Cayenne is any indication, it'll hopefully help finance the sort of lust-worthy but low-volume cars we all love so much. In the meantime, we'll be finding out what all those new Jag owners are getting themselves into. What we got Our particular F-Pace is very close to fully loaded. Outside, it's coated in deep, vibrant Caesium Blue, a hue that was originally intended only for the F-Pace First Edition but popular demand made it more widely available. It's accented with the "Black Package," a $360 option, which swaps out shiny chrome trim on the grille, window surround and fender vents for gloss black pieces. We also added gloss black 20-inch wheels to match, a $1,020 option. For $410, we added a fifth one of those wheels in the trunk, too, since we opted for a full-size spare. Our F-Pace's sporty appearance is complemented by an athletic engine. The F-Pace S (starting price $60,770) comes with the most powerful engine currently available, a 3.0-liter supercharged V6 good for 380 horsepower and 332 pound-feet of torque. Like all F-Pace models, all-wheel drive and an 8-speed automatic transmission are standard. Also, because this is the S model, our F-Pace has the ability to store a custom configuration for the steering and suspension. Most of the options on our F-Pace are convenience items such as the $1,840 "Comfort and Convenience Package" that adds heated and cooled front seats, heated and power-reclining rear seats, remote levers for folding those seats, and a powered, hands-free-opening hatch. The $2,350 "Luxury Interior Package" adds configurable ambient lighting, four-zone climate control, a lockable and cooled glovebox, an air quality sensor, a pair of 12V power sockets in the rear, illuminated door sill plates, a suedecloth headliner and fancier floor mats. The "Driver Assistance Package" and "Technology Package" each cost $3,250 and provided us with Jaguar's top-of-the-line Touch Pro infotainment system, Wi-Fi, a Meridian sound system, navigation, parking sensors, 360-degree cameras, and adaptive cruise control.

Jaguar XK and F-Type meet for final sibling faceoff

There's nothing that real, dyed-in-the-wool car geeks love so much as to say "Old Car X is actually a lot better than New Car Y." For reasons that defy both logic and science, we all (your author included) are able to, almost simultaneously, bitch about needed advancements in current vehicles and then bemoan character lost in the next crop.
Mitsubishi Evo models have been supremely prone to this bifurcation of opinion in recent years (ask an Evo IX fanboy about the Evo X sometime... ), and performance cars wearing WRX, Mustang, and M3 badges have been deeply subject to it, as well.
The Jaguar XK and F-Type are not exactly in the same one-model, generational-changeover form as those mentioned above, but that doesn't mean that there aren't defenders of both the old dog and the new joint. Autocar seeks the truth of the matter in this new video, and we're just happy to come along for the ride. May the best sib win.