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Jaguar Land Rover reveals EV concepts, details green strategy

While it offers diesel models and even a couple hybrids, Jaguar Land Rover isn't quite as fleshed out on alternative powertrains as its luxurious German rivals. That should change pretty soon. JLR revealed three concepts at the CENEX Low Carbon Vehicle event in Millbrook, England, today. The Concept_e "research demonstrators" all use a new electric drive module, an EV system that the Indian-owned, British-based outfit claims will double the power and torque of today' electric motors. JLR says these modular EDMs can be paired with any of the company's engines or transmissions to create either a mild hybrid, a plug-in hybrid, or a pure EV. So yeah, this is kind of a big deal. Arguably the most exciting offering is a one-of-a-kind research vehicle. Riding on JLR's aluminium aluminum architecture, it ties together two electric motors – an 85-kW unit with a single-speed trans on the front axle and a 145-kW rear motor that's been mated to a two-speed transmission – with a 70-kWh li-ion battery that's mounted in the underbody of the car. There's also the Concept_e MHEV. This is a Range Rover Evoque that's been fitted with a mild hybrid system. Just a refresher, but a mild hybrid is very different than what's found in either a Chevrolet Volt or Toyota Prius, as it uses the electric motor and battery pack to simply assist the internal combustion engine, rather than for an electric driving mode. Reflecting that use, this particular Evoque uses a 15-kilowatt electric motor and a 48-volt, lithium-ion battery pack alongside a 90-metric-horsepower diesel-powered prototype. Finally, we have a Range Rover Sport-based plug-in hybrid. This brute uses a 300-metric-horsepower prototype gas engine and an eight-speed automatic alongside a 150-kilowatt electric motor. Energy is stored in a trunk-mounted, 320-volt, li-ion battery back. Partially funded by the British government, the EDMs are the result of a 16.3-million-pound ($25-million) research-and-development program. They're built in house by JLR, but were developed alongside 12 partners. While these concepts are exciting, don't get your hopes up to see a plug-in Jaguar XF or an all-electric Discovery Sport in your local dealer any time soon. "This is a long-term Jaguar Land Rover research project exploring all aspects of future hybrid and battery electric vehicle technology," JLR research and design boss Dr. Wolfgang Epple said in the attached statement.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar F-Type SVR leaks with more power, aggressive looks

Jaguar's new F-Type SVR just leaked online, and according to the German brochure posted by Autovisie the new model in the range is a powerhouse with 567 horsepower and 516 pound-feet of torque (according to our conversions) from its 5.0-liter supercharged V8. Those figures give the SVR 25 hp and 14 lb-ft over the current all-wheel drive F-Type R. That's according to the brochure, anyway. US figures might vary slightly. The F-Type SVR is solely available with an eight-speed automatic and all-wheel drive, and the powertrain can get the coupe to a top speed of 200 miles per hour or 194 mph for the convertible. Acceleration is also quite brisk with the run to 62 mph lasting just 3.7 seconds, which makes the new model even quicker than the Project 7's 3.8-second sprint to 60 mph. The SVR shows off its extra power through a more aggressive nose with larger intakes and slats behind the front wheels to pull cool air past the brakes. The rear also gets a wing and larger diffuser. The brochure lists optional carbon ceramic brakes that are 46 pounds lighter overall than traditional units. A titanium exhaust can also shed about 26 pounds and probably makes the supercharged V8 sound even fiercer. Spy shots have shown the SVR testing, but Jaguar hasn't said anything official about it. Still, this brochure looks legit. The document makes no mention of price, but you can expect a premium over the F-Type R's $104,595 (after $995 destination) for the coupe and $107,445 for the convertible. You can check out more photos of the SVR and download the full brochure from Autovisie. Related Video: