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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

2018 Jaguar updates include a new 247-hp four for XE, XF, and F-Pace

Jaguar has announced changes and updates to its 2018 XE, XF, and F-Pace models, and the big one is a brand-new Ingenium four-cylinder engine. It replaces an older four-cylinder that was available on the 2017 XE line, and it will be the first gasoline four available on both the bigger XF sedan and the F-Pace crossover. This latest Ingenium engine is a turbocharged 2.0-liter gasoline four-cylinder like the older Jag engine it replaces; this one has its exhaust manifold integrated into the cylinder head, and it uses a twin-scroll turbocharger. It produces 247 horsepower and 269 pound-feet of torque, which are improvements of 7 hp and 18 lb-ft over the XE's old turbocharged four. Plus, peak torque is also available a bit lower than with the previous engine, at 1,200 rpm versus 1,750. It shares its architecture with the Ingenium diesel four-cylinder. The XE also gets some powertrain love at the top of the range, borrowing an engine from its bigger siblings. Jaguar is introducing a new XE S model with the 380-horsepower supercharged 3.0-liter V6. Previously, the most powerful engine available on the XE was the 340-horsepower version of that V6, which will still be available. The XE gets another upgrade in the form of an available 12.3-inch instrument panel display, when optioned with the Jaguar Touch Pro infotainment system that's also available on the other models. The big news for the XF is that its base price drops ever so slightly now that a four-cylinder model has been added. The rear-drive model with the new Ingenium engine starts at $48,770 as opposed to $49,245 for the cheapest 2017 XF, which had a diesel four-cylinder and rear-wheel drive. The downside is that diesel buyers will be paying $50,270 for the 2018 version of the same car. Some other technology upgrades have permeated the lineup as well. These 2018 Jaguars will be available with a forward cross-traffic alert and a system that will show steering angle and distance to objects on screen during slow forward maneuvering. The latter seems mainly useful for tight parking spaces. These features are available with Jaguar's Surround Camera System. Jaguar also introduced a system that will allow users to pay for gas (or diesel) from the car's touch screen using Apple Pay, Android Pay, or PayPal. The system will be introduced first in the UK and later this year in other markets, and it can only be used at Shell gas stations. Related Video:

Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.