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2016 Jaguar XJR meets 1988 XJR9-LM at Silverstone

The current Jaguar XJR is not the first Jaguar XJR. Not by a long shot. In fact there's a long and distinguished history of Jaguar production and racing models that have worn those letters over the years. So to highlight its lineage, Jaguar brought the 2016 model together with its nearly 30-year-old racing namesake to Silverstone. And it brought Andy Wallace along for the ride. Wallace won at Le Mans in 1988 driving the XJR9-LM. Designed for the race track and adorned with iconic Silk Cut livery, the XJR9 looks entirely different from the XJR luxury sedan you can buy today. And with a 7.0-liter V12 mounted amidships instead of the modern sedan's 5.0-liter supercharged V8 placed up front, they're mechanically different beasts as well. But it's not the difference in design, powertrain, or performance that Jaguar is highlighting in this video encounter. Instead, Wallace is impressed by the advancement of the lighting technology from the Le Mans racer he drove in the late 1980s to the sedan sold today. To hear him talk about how they used to use the headlights in the nighttime hours of the famously grueling endurance race is harrowing enough all on its own. Hear his story in the video above. NEW JAGUAR XJR MEETS XJR9-LM AT SILVERSTONE WITH LE MANS WINNER ANDY WALLACE AT THE WHEEL - Andy Wallace drives new Jaguar XJR and Le Mans-winning XJ-R9 LM at Silverstone - XJR9-LM – one of one million XJs now built – back on track at night for the first time since it won the 24 Hours of Le Mans in 1988 - Track session presents benefits of new Jaguar XJ LED headlights in day and night driving conditions - Wallace discusses new XJR headlight technology, which offers drivers more confidence, safety and performance at night - New short film captures all the action https://youtu.be/IgMxSkJb058 (Whitley, Coventry - 16 November 2015): Legendary racing driver and 24 Hours of Le Mans winner Andy Wallace relived his 1988 victory by taking to the Silverstone circuit to drive the Jaguar XJR9-LM during day and night back-to-back with the new 550PS, 5.0-litre Supercharged V8 Jaguar XJR. Wallace discusses his experiences in the XJR9-LM and the new XJR in an exciting new film available to view and share at https://youtu.be/IgMxSkJb058 Driving at night on the Silverstone circuit gave Wallace the opportunity to test the new LED headlights on the new XJ, which are a first for Jaguar. "Driving at Le Mans back in 1988, it was so hard to see at night," said Wallace.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar C-X75 production run canceled

"We feel we could make the car work, but looking at the global austerity measures in place now, it seems the wrong time to launch an 800,000-pound to 1 million-pound supercar."
Those words are from Jaguar Global Brand Director Adrian Hallmark, and as true as they may be, it still stings a little bit. After all, we've been looking forward to the Jaguar C-X75 ever since word came from Jolly Olde that it was green-lit for a short production run.
Some of the cool bits and pieces the world will now be without: a powerful but relatively miserly 1.6-liter turbocharged and supercharged four-cylinder engine, two electric motors driving all four wheels and a carbon fiber chassis developed by Williams F1. Sigh.