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Jaguar planning two bodystyles for next XJ

As we alluded to in today's F-Type first drive, Jaguar hasn't been selling its wares in China for very long, and as a result, buyers there usually don't have the same appreciation for the brand's history. So you might reasonably think that the company's recent radical styling shift (kicked off by the 2008 XF) wouldn't be as jarring to the nation's buying populace since they really didn't have the automaker's more traditionally styled models from years past to compare them against.
Yet while Jaguar and its sister marque, Land Rover, continue to pick up steam in China's developing market, that apparently isn't necessarily the case. Local buyers there tend to have more conservative tastes when it comes to styling, preferring more upright dimensions, big back seats and larger quantities of traditional luxury materials (think: chrome and wood) than other markets currently find desirable. Thus, the very bold current-generation XJ sedan may be leaving some sales on the table.
According to Edmunds, Jag doesn't want to risk that, and as such, it is preparing two bodystyles for the next-generation XJ - one with the rakish coupe-like styling of the current model, and a more "old-school" three-box sedan designed to appeal to a wider swath of Chinese buyers.

Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."

Jaguar shows the face of its upcoming XE S sports sedan

Jaguar has a bunch of projects in the hopper, from the replacements for the XJ sedan and XK coupe/convertible to its very first crossover. But arguably the most important among them is the XE - the British automaker's upcoming new sports sedan. Coventry has given us all sorts of peeks at what to expect from the new XE, from a shadowy rendering of the front end to a photo of a camo-wrapped prototype. But this is our best look yet.
As part of an announcement of a planned audio-visual spectacle scheduled to herald the arrival of the XE, Jaguar has released the image you see above, showing the undisguised XE in apparent S specification. From what we can see, it sports a fascia that looks pretty much exactly as we'd expect, though that's no bad thing. The XE is set to introduce the new Ingenium family of 2.0-liter four-cylinder engines. Whether the XE S shown here would carry a version of that (with a potential supercharger) or transplant the 3.0-liter supercharged V6 from the F-Type S remains to be seen, but whatever's under the hood, we'd expect it to hold the top end of the XE range - at least for the car's introduction before a potential R, R-S or SVR version might come along to supplant it.
One way or another, don't be surprised if you see some BMW 3 Series sedans pacing down the street nervously for the next little while. In the meantime, you can scope out all the glorious details of Jaguar's planned collaborations with the likes of Emeli Sandé, Stella McCartney and Idris Elba as part of the FEEL XE campaign in the press release below.