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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Jaguar trademarks EV-Type nameplate

Green may have been a popular color choice for the classic Jaguar E-Type, but even in Lightweight form (pictured above), it was hardly what you'd call environmentally friendly. Not by today's standards, anyway, with six-, eight- and twelve-cylinder engines displacing between 3.8 and 5.3 liters. But Jaguar looks to be preparing to revive the nameplate - or at least one similar - with a new electric vehicle in the works.
According to the latest intel, Jaguar has applied both in the US and in Europe to trademark the name EV-Type. The implication that it's developing an electric vehicle is clear, as is the reference to its iconic sports car of yore. But more than that, we don't know. We could be looking at an electric version of the current F-Type, a project to convert original E-Types to electric power or a different model altogether.
It wouldn't be the first time, of course, that we'd see Jaguar toying with the idea of electric propulsion. A couple of years ago, the British automaker demonstrated a plug-in hybrid XJ_e prototype, and showcased both the C-X16 and C-X75 concepts with advanced hybrid powertrains. But it has yet to put any such system into production, relying instead on the small diesels it sells in Europe to keep its carbon footprint small.

Jaguar working on windows that open when you touch them

Jaguar is working on side windows that will whir up and down not with a push of a button, but with a touch of the glass itself. According to Jaguar Design Director Ian Callum, "For instance, if you want to pull the windows down, you touch a certain area of the glass and you can actually just drop them down." Callum would go on to caution, "These things are all a work in progress at the moment," before pausing and saying, "That's coming." When we asked when we might see such technology deployed in a production car, Callum, who spoke with Autoblog at the Detroit Auto Show on Monday, said, "I don't know when, but we certainly know how to do it." Callum was less forthcoming about how the technology functions, saying, "Oh, I can't tell you (laughs)... it's proximity, mainly." It's not clear whether traditional physical switches mounted on the doors would still be required with such a system. The designer then went on to discuss Jaguar's innovation in proximity-based switchgear – the automaker has already been using the technology for its interior overhead lighting controls and glovebox release. When we asked about any safety concerns that touch-control windows might generate, Callum said, "I think if it's a very specific area, there's absolutely no ambiguity about what you're trying to do – it's fine." Callum knows a thing or two about the need for absolute specificity in this area – when Jaguar introduced its XF sedan with proximity switchgear, it found passengers were accidentally opening their gloveboxes with their knees, which prompted a quick redesign. "It's a whole new genre of disciplines that we have to think about – what is safe," he said. Design/Style Jaguar Technology Luxury 2015 Detroit Auto Show