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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar-Land Rover builds millionth vehicle at Halewood

Jaguar-Land Rover is not what you'd call a volume automaker by any stretch of the imagination. But in the dozen years since it started manufacturing at its Halewood plant near Liverpool, England, the automaker has already built its millionth vehicle.
The landmark vehicle is a Range Rover Evoque, done up in white with red roof and mirrors, black wheels and a red and black interior. The crossover is set to be donated to Cancer Research UK, which will auction it off next year to help fund its projects in the north-west of the country.
Halewood started manufacturing the Jaguar X-Type in 2001, then went on to assemble the Land Rover LR2 / Freelander 2 before taking on production of the Evoque a year and a half ago. The facility reached the 300,000-unit milestone just last year as production moved to a 24-hour cycle for the first time in either marque's history.

Jaguar sends off XK with limited-run Final 50 edition

The Jaguar XK coupe and convertible are pointed at the production sunset, and the cars that will end their retail lives in the US will be the dubbed the XK Final Fifty Limited Edition. As the name implies there will be fifty of them made, 25 of the fixed-roof variety, 25 of the droptop.
As the name doesn't imply, however, they'll be based on the XKR and be injected with liberal doses of XKR-S and XKR-S GT: the 510-horsepower V8 from the XKR will be mated to normally optional items like the Dynamic and Performance Packs, machined front suspension components from the XKR-S and a 10-millimeter lower ride height, the louvered hood from the XKR-S GT and Vortex 20-inch forged wheels. The sheetmetal gets a bath in Ultimate Black paint "with special trim" and badged door sill plates. Convertibles will come black roofs, but the Performance Active Exhaust will keep you apprised of the 5.0-liter V8 bellows no matter which car you choose.
They'll go into production this summer and hit dealerships in the fall. There's a lengthy press release below with more info on how this cat will sing its swan song.